By Sunday Ani
Food and culinary experts have given reasons they prefer certain brands of seasoning cubes than others in Nigeria’s competitive food market.
Some customers who spoke on factors determining their preferences for seasoning products, said the quest for quality and authenticity was usually a primary consideration for which brands to pick when faced with the daunting challenge of making choices in the market.
According to them, Terra Gold has emerged as a preferred choice among many options in the market due to its innovative approach and exceptional quality. This seasoning cube has been setting new standards in the culinary world by offering unmatched versatility, consistent taste, and excellent value for money.
The trust and satisfaction of consumers are evident from the growing popularity of Terra Gold. Users consistently praise the cube for its rich and consistent taste, which elevates the culinary experience of every meal. The campaign “One Cube, Endless Possibilities” reflects the brand’s commitment to providing a superior seasoning solution that meets the diverse needs of Nigerian kitchens.
Osho Glory, university student, said that as a student who loves cooking, Terra Gold Cube gives her the flavour, taste and aroma she desires. It has provided her unmatched convenience, without compromising on taste.
Also speaking on her experience, Mrs Aisha Ibrahim said: “Terra Gold is like a stone you use to kill two birds. When I cook my family’s local soups and international meals with Terra Gold Cube, the flavour and aroma blend nicely with the natural ingredients I use for the meal.
“Regardless of what you are cooking, Terra Gold Cube makes its taste and aroma so much better”. This endorsement underscores Terra Gold’s appeal to a broad consumer base seeking a reliable and flexible seasoning option.
Probal Bhattacharya, Chief Marketing Officer, TGI Group said: “We understand how dynamic the Nigerian culinary space is and our role is to empower consumers with the right seasoning for all their dishes, whether local or international. Food is an important part of everyday life, and we aim to ensure flavours are brought to life one dish at a time.”