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By Zika Bobby
Tolulope Adesanmi, founder of DubaiAfrika, is spearheading an initiative to boost Nigeria’s eco-tourism sector, with a focus on Osun State’s rich cultural and natural heritage. With over 15 years of experience in luxury travel, he believes eco-tourism can be a significant driver of Nigeria’s economy.
The initiative aims to position Nigeria as a global eco-tourism leader, rivalling countries like Costa Rica and Kenya.
By partnering with investors, state governments and federal authorities, Adesanmi hopes to harness Nigeria’s biodiversity and cultural treasures, promoting sustainable development and community empowerment:
“Our forests, rivers, and cultural landmarks are a multi-billion-naira opportunity. Eco-tourism drives job creation, empowers communities, and attracts foreign exchange. With sustainable infrastructure, we can create thousands of jobs in rural areas while preserving our environment.”
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Globally, eco-tourism generates over $600 billion annually. Adesanmi envisions Nigeria capturing a significant share through targeted developments in states like Osun, Cross River, and Yankari Game Reserve:
“At the heart of this vision are DubaiAfrika’s Osun Cultural Tour Vacation Packages, launched to showcase Osun State’s vibrant traditions and eco-tourism potential to Nigerians at home and in the diaspora. These curated experiences immerse travellers in the state’s cultural treasures, including the UNESCO-listed Osun-Osogbo Sacred Grove, the annual Osun-Osogbo Festival, and natural wonders like the Erin-Ijesha Waterfalls.
“We want to reconnect Nigerians with their roots while inviting the world to discover Osun’s eco-tourism gems. From cultural festivals to eco-adventures like guided hikes and river tours, we’re creating authentic experiences that celebrate Yoruba heritage and drive economic growth. These initiatives aim to boost local economies by channelling tourist spending into community businesses, from artisans to eco-lodges.”
Expanding into domestic tourism, he said DubaiAfrika has lured South African visitors to Nigeria’s “Detty December” festivities since 2024, driving a 20 per cent surge in seasonal revenues for Lagos State:
“Tourists spend on hotels, cuisine and nightlife—this model can work for Osun’s cultural and eco-tourism push. The Osun packages are poised to replicate this economic boost, drawing global and diaspora travellers to Nigeria’s heartland.”
