From the quiet beginnings in Sefwi Wiaso, Padmond “Nana Mitch” Annor has emerged as a dynamic and influential figure, seamlessly blending creativity, technology, and cultural awareness.
He is not just creating Snapchat lenses; he is crafting digital experiences that resonate with a generation, shaping how Africa sees itself and how the world perceives Africa, one vibrant filter at a time. His journey is a testament to the power of vision, innovation, and the unwavering pursuit of one’s passions.
Nana Mitch is a young Ghanaian creative who has carved a unique niche as Ghana’s first Snapchat lens creator, a title that only begins to scratch the surface of his multifaceted talents. Born in the serene landscapes of Sefwi Wiaso, Nana Mitch shares a close bond and creative partnership with his twin brother, Padmond Annor Jr. (Schardo Mitch). He embarked on an educational journey through Grace Preparatory School, Great Faith Preparatory School in Kumasi, and Better Best Academy in Tema. His formative years culminated in his graduation from Ofori Panin Senior High School in 2016, after which he honed his artistic skills at the prestigious National Film and Television Institute (NAFTI), earning a Bachelor of Fine Arts in film editing.
In December 2015, Nana Mitch recognized a void on the burgeoning Snapchat platform: a lack of lenses that resonated with Ghanaian culture and aesthetics. This observation sparked a creative fire within him. Even as the world grappled with the COVID-19 pandemic, Nana Mitch seized the opportunity to deepen his skills by enrolling in a virtual lens studio class.
Together with his twin brother, he co-founded Schardo TV and Productions, a venture that has become a dynamic force in capturing and celebrating Ghanaian narratives. Their content has provided fresh perspectives on various topics, including the vibrant energy of Ghana’s 65th Independence Day celebrations.
Nana Mitch’s ingenuity has not gone unnoticed. His portfolio includes the widely popular “4 More For Nana” lens, designed for the President of the Republic of Ghana, Nana Akufo-Addo, showcasing his ability to tap into significant cultural moments. He has also lent his creative touch to the world of entertainment by modeling for Nigerian music mogul Don Jazzy’s “Jazzy Burger” campaign.
His influence extends beyond the digital realm. Recently, Nana Mitch took on the role of creative director for the official billboard shoot of Porials Pitch, a major African trade fair event spearheaded by dynamic businesswoman and CEO of Dulcie Porium, Dulcie Boateng. This collaboration underscores his growing reputation as a visionary creative force.
The demand for Nana Mitch’s unique lens creations spans the African entertainment landscape. He has crafted custom Snapchat filters for several stars, including Nigerian celebrities like Bobrisky, Eniola Badmus, and Zlatan, as well as Ghanaian sensations such as Sister Derby and Hajia4Real.
Beyond the digital canvas, Nana Mitch and his brother have ventured into entrepreneurship with their fragrance brand, Relief by MB. In a deeply personal project released in 2024, the twins presented a documentary titled “From Sefwi to Accra,” which poignantly recounts their journey from humble beginnings to their current impactful presence.
Nana Mitch’s influence extends beyond his creative work. As a sought-after social media influencer, he has forged successful brand ambassador partnerships with both Ghanaian and Nigerian companies, including Pizzaman Chickenman, SMS Properties, Ridge Condos, and Jays Finder. His growing portfolio of endorsements in 2024 includes Clozar Africa, Duffy’s Health & Beauty, LifeTaste, and CompuGhana, solidifying his status as a key influencer in the region.
His groundbreaking contributions to the African creative scene have earned him significant recognition. Nana Mitch was deservedly named among the Keep Walking Top 30 list of African creatives by Johnnie Walker and Trace TV, hailed as one of Africa’s Next-Gen Cultural Shapeshifters.