As political parties commence campaigns today according to INEC timetable for the November 8, 2025 governorship election in Anambra state, the Anambra State Signage and Advertisement Agency (ANSAA) has stated that each of the 16 political parties/ candidates participating in the election are to pay N50, 000,000 signage fee to the agency before displaying posters and other outdoor campaign materials for the election.
Managing Director/Chief Executive Officer, ANSAA, Mr Tony Ujubuonu in a press briefing on Wednesday in Awka, said, the N50m is a statutory fee for outdoor advertising purposes which grants the contestants the right to deploy their campaign materials such as posters, branded vehicles, among others.
Ujubuonu said political parties and support groups can make the one-off payment on behalf of each of the contestants, otherwise they would not be allowed to display their campaign materials in any part of the State.
According to him, the agency has duly informed all the political parties and their candidates, including Governor Chukwuma Soludo of All Progressive Grand Alliance (APGA) and they would equally inform the public as soon as those involved comply accordingly.
“We wish to formerly inform all political parties and candidates participating in the 2025 gubernatorial election of the mandatory requirement to obtain a campaign permit from ANSAA before commencing campaign activities that require visual promotions and rallies.
“The purpose of this permit is to ensure orderliness, prevent visual pollution, create a level playing ground for all and maintain professional standards in the use of public advertising and visual promotion space and above all, to protect our public infrastructures.
“The permit comes with a statutory fee of N50,000,000 only payable to the Anambra State government account. This campaign fee grants the parties right to deploy their campaign materials and activities using posters, public address systems, branded vehicles, banners, fliers, buntings, T-shirts, caps, street storms, rallies and sundry in locations across the cities, villages and communities,” he added.
He, however, urged the contestants and political parties to ensure their advertising materials, including billboards and structures were vetted and installed at appropriate places in line with the directives of the Advertising Regulatory Council of Nigeria (ARCON).
“Only advertising practitioners registered and licensed by the Advertising Regulatory Council of Nigeria (ARCON)- a federal government agency – are authorised to erect and manage such structures within the State, as permitted by ANSAA. We advise all political parties and candidates to work with ARCON registered practitioners to avoid sanctions or removal of unapproved materials.
“It is a campaign to assist ndi Anambra fulfil their civic duty and not a do or die affair. We urges all candidates, their supporters and the general public to avoid violence, provocation and any form of unprofessional conduct as it relates public promotion, advertising and campaign. Let us approach it in the true spirit of Anambra with peace, mutual respect and dignity,” he added.
He said the strength of Anambra as a state lies in its unity, discipline and shared vision for a better future.
The Anambra State Signage and Advertising Agency (ANSAA) was created by the state government and established by law on September, 16, 2010, for the purpose of regulating the use of out-of-home advertising structures, control outdoor structures to be used for signage and advertisements across the state.