By Simeon Mpamugoh
The heir to Duro Ladipo (MON), Nigerian famous dramatist, Ladepo Duro Ladipo has described theatre as a mirror and catalyst for change, emphasizing the historical and cultural relevance of the performance trade to Nigeria. He argued that theatre has always been more than just a form of entertainment.
In a lecture delivered penultimate Saturday November 18, 2023 at the hub of the cultural activities in honor of the Ekiti State chapter of the National Association of Nigeria Theatre Art’s Practitioners (NANTAP), Adetiloye Hall, Ekiti State recently the graduate of Performance Arts, University of Ilorin Kwara State and promoter of the Lagos based Back-to-Mbari Concept Ltd made a passionate call for action citing iconic works such as “The Trials of Brother Jero” and “Death and the King’s Horseman” by Wole Soyinka, which had effectively raised awareness about critical social issues, such as corruption, inequality, and cultural conflict.
He said: “Theatre is a powerful tool for highlighting societal challenges. It has the ability to inspire change by making people confront the realities of their environment.”
He went on to explain that theatre’s strength “lies in its ability to evoke strong emotional responses from audiences, leading to greater understanding and sometimes even activism.”
The theatre director and multidisciplinary artist said in the twenty minutes thought provoking lecture entitled:
“The Role of Theatre in Nigeria’s Social and Economic Development,” that performances could promote social cohesion in a multi-ethnic and diverse country like Nigeria through stories that celebrate the uniqueness of different cultures while emphasizing shared humanity, adding that “theatre fosters unity and builds bridges between communities.”
He noted that “community theatre, especially in rural areas, serves as a platform for dialogue and conflict resolution, helping to address misunderstandings and promote reconciliation.”
Raising awareness through theatre, he underscored the role of theatre in raising awareness about pressing contemporary issues ranging from environmental degradation to mental health. Theatre can also present complex topics in a way that engages and educates audiences,” he added.
He shared examples of how theatre has brought global attention to environmental challenges in the Niger Delta, indicating that drama can make a difference in people’s lives and inspire policy change. “Theatre humanizes abstract issues, making them relatable and easier for the general public to understand. By reaching people on an emotional level, theatre can inspire real-world action and contribute to societal well-being,” he said to the admiration of the audiences.
The veteran theatre practitioner equally delved into the educational impact of theatre, highlighting how drama was used as an educational tool in schools and communities, teaching values such as empathy, teamwork, and critical thinking. “Young people who participate in theatre learn vital skills that go beyond the stage. They gain confidence, creativity, and collaboration skills, which prepare them for various professional paths,” he explained.
He advocated for more investment in theatre education to empower Nigeria’s youth, emphasizing that the skills acquired through theatre were transferable and invaluable.
On the economic contributions of theatre and benefits, Duro-Ladipo unfurls theatre’s potential as a driver of economic growth, pointing out that “theatre creates employment opportunities for a wide range of professionals, from actors and playwrights to costume designers, stage managers, and technicians.
He stressed the interconnectedness of theatre and film industries, noting that many Nollywood stars and filmmakers began their careers in theatre. “This relationship has fueled both industries, enhancing economic opportunities for artists and creators. Moreover, theatre’s economic impact extends beyond job creation. Theatre events stimulate local economies by boosting businesses like restaurants, hotels, and transportation services.
“The influx of theatre-goers and tourists to cities like Lagos for large productions and festivals generates significant revenue and supports local entrepreneurs. It equally drives economic development,” he asserted, even as he said that theatre influences is felt not only on stage but also in the surrounding community.”
On the role of theatre in promoting cultural tourism, he drew the audience to the visitors from around the world to Nigeria to experience Nigeria’s rich artistic heritage, as well as annual festivals and traditional performances which are key attractions that showcase the country’s diverse cultures and fostering international cultural exchange. “Events like the Lagos Theatre Festival have put Nigerian theatre in the global spotlight, boosting tourism and strengthening Nigeria’s economy.”
On the challenges and future prospects, Duro-Ladipo did not shy away from addressing the obstacles facing Nigeria’s theatre industry which included the challenges of inadequate funding, limited infrastructure, and insufficient government support.
He emphasized that despite the industry’s potential, these constraints hinder the full realization of theatre’s impact on society and the economy beside the growing competition from digital media, which has drawn audiences away from traditional live performances.
He however expressed optimism about the future, suggesting strategies to overcome these challenges through more significant investment from both the public and private sectors; collaboration with corporate sponsors, and the establishment of more cultural centers across the country.
He said that embracing digital technology to broadcast theatre performances online could expand audience reach and open new revenue streams. “With the right support and investment, the theatre industry can be a powerhouse for both social change and economic prosperity.”
The event was a vibrant celebration of theatre’s potential and a rallying call for stakeholders to harness the art form’s power for the benefit of Nigeria. It underscored the importance of investing in the creative industry, not only for cultural preservation but also for driving economic and social progress that when nurtured, can uplift an entire nation.