Guinness World Record holder, Hilda Baci and social media influencer, Enioluwa Adeoluwa have come together to donate 5,000 books to youths through the ‘When We Read’ campaign.
The initiative, which kicked off August 1, 2023, is influenced by the need to improve literacy and encourage donating books to individuals, libraries, underprivileged students and organisations. As part of the campaign activation, two books, a fiction and non-fiction, will be selected and distributed monthly for people to read.
Speaking, Hilda Baci said: ‘‘The ‘When We Read’ campaign is driven by my passion to enhance capacity among young people and instill knowledge across various interest areas. Reading enables a change in perspective. This is sometimes what is required to make an impact. The many opportunities ahead can become more effective by imbibing healthy reading habits.
When we read, we know more, there is an endless well of knowledge and information in books, and we can only find them when we read.”
As opposed to spending time on their phones scrolling endlessly, the campaign aimed to promote reading either through digital or hard copies. The ‘When We Read’ campaign will improve literacy further as well as writing proficiency.
On partnering with Enioluwa, Baci said, “We both share similar values to create growth avenues for young people. The campaign aligns with our long-term plans to improve meaningful conversations, and provide solutions to some of the challenges of young people. According to the United Nations Educational, Scientific and Cultural Organization (UNESCO), promoting literacy in formal and non-formal settings will strengthen national strategies and policy development on literacy; address the needs of disadvantaged groups, improve the use of digital technologies to expand learning outcomes and create progress in assessing literacy skills.”