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By Rita Okoye
Terra Cubes brand continued its engagement with Big Brother Naija (BBNaija) Season 10 by hosting the Terra Task Night winners, Team Unwrap Joy, including show winner Imisioluwa, at the Tropical General Investments (TGI) Group office in Lagos.
The post-show visit, which symbolized the ongoing Terra-BBNaija partnership, kicked off a broader corporate social responsibility (CSR) activity.
This new initiative is designed to inspire the former housemates to identify and create impactful social projects within their communities, aligning with Terra’s mission of “spreading joy.”
During their visit, the housemates received an exclusive look at the brand’s operations and engaged in a lively, Instagram-live streamed session with the TGI team. Housemate Soso authentically shared her appreciation for using the premium seasoning cubes during her time in the house, reflecting the brand’s real-world resonance.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, commented on the success of the partnership, which was one of the most talked-about brand integrations of the season.
He stated that for Terra, a consumer-centric brand, the partnership was about “meeting our consumers where they are” and strengthening the bond beyond the show. “The continued engagement with the housemates reflects our belief that true brand relationships don’t end when the cameras go off; they evolve, deepen, and keep unwrapping joy in new ways,” he added.
The highly creative Terra Task Night trended widely for its excitement, underscoring Terra Cube’s role as a brand that represents connection, celebration, and shared happiness across Nigeria.
