The ongoing communication campaign by leading drinking yoghurt brand, Hollandia Yoghurt, to deepen its connection with consumers across Northern Nigeria is already yielding positive results with increased awareness and preference as the ideal drinking yoghurt for moments of wholesome nourishment.
A cross-section of consumers in Kano, Kaduna, Plateau, Sokoto and Borno reveal that their renewed awareness & affinity to Hollandia Yoghurt can be attributed to the ubiquitous and visible presence of the Out of Home advertising boards and radio jingles heralding the campaign.
The campaign tagged “Always Tradition, Always Hollandia Yoghurt” celebrates the deep connection of the Northern consumers with tradition, love and friendship. It resonates with their local needs and way of life for moments of wholesome nourishment.
Mallam Suleiman Hussaini, a company executive in Kano, stated that “as part of our tradition what we eat and with whom we eat can inspire and strengthen the bonds between individuals as well as communities. It is heartwarming to see Hollandia Yoghurt associate with these moments by providing wholesome nourishment in the mix.”
Bilkisu Musa, a secondary school teacher in Sokoto noted that driving through the metropolis, the visible Hollandia Yoghurt Out of Home display boards of its new campaign are a constant reminder of the brand and its wholesome nourishment benefit.