By Chinenye Anuforo, [email protected]
Industry experts present at the 11th edition of Verdant Zeal’s Innovention Series unanimously agreed that the adoption of Artificial Intelligence (AI) will revolutionize, revitalize and revive Africa’s creative sector.
The series, a thought leadership initiative, which provides the platform for the robust exchange of ideas, pinpointing opportunities for development and growth within the continent, had as its theme “The Future of Africa’s Creative Industries in the Era of Artificial Intelligence.”
Speaking during his welcome address, Executive Vice Chairman, Verdant Zeal Group, Dr. Tunji Olugbodi, explained that Africa is a continent of incredible diversity, rich culture, and untapped creative potential, adding that, in an era marked by technological disruption, Africa’s creative industries are poised to play a pivotal role in shaping the continent’s future and contributing to the global creative ecosystem.
He said, “Artificial Intelligence, or AI, is one of the most profound technological advancements of our time. It has the potential to revolutionize, revitalize and even revive (or restore) various industries, and Africa’s creative sectors are no exception. AI can enhance creativity, increase efficiency, and unlock new opportunities for artists, filmmakers, musicians, designers, and storytellers across the continent.”
He argued that AI democratizes creativity by making creative tools and resources more accessible. “No longer is artistic talent confined to those with access to expensive equipment or formal training. AI-powered software and platforms enable artists from remote corners of Africa to bring their visions to life.
That is not all. AI can assist in content creation by generating music, art, and even stories. While some may fear this as a threat to human creativity, it can also serve as a powerful tool for inspiration and collaboration. Creators can use AI-generated content as a starting point for their work, adding their unique perspectives to the mix.”
“AI can help creators analyze data and trends to craft stories that resonate with audiences. Moreover, AI can assist in language translation, making African stories more accessible to a global audience yearning for African content.
AI can also improve the personalization of creative content, tailoring it to the preferences and cultural backgrounds of the audience, and in so doing ensure that African creators can reach a wider, more engaged audience.
Perhaps we should also remind ourselves of how precious Africa’s cultural heritage is, and how AI can play a role in preserving and showcasing this heritage. It can help restore ancient art, translate endangered languages, and assist in the digitization of cultural artifacts”, Olugbodi explained.
In his keynote speech, Dr. David Adeoye Aboderin, Principal Partner, Cubed Integrated Management Consulting said that Africa is in the era of Artificial Intelligence and will not be isolated in the new era arguing that the continent has a wealth of stories waiting to be told.
He said AI would be sophisticated collaborator not competitor and would be used to recreate original tracks of creative works in diverse styles, genres, cultural inflexions etc.
However, the speakers agreed that as we move into AI-driven future, we must also note that there are key challenges that we must collectively address.
“We need to carefully navigate the ethical implications of AI in creative industries to ensure that it respects copyrights, cultural sensitivity, and privacy.
We must invest in education and training to equip African creators with the knowledge and skills necessary to leverage AI effectively.
Expand access to technology and high-speed internet, as this is critical to ensuring that every African creative has the opportunity to participate in this digital revolution.
We must strive to maintain the authenticity and uniqueness of African art and culture as AI becomes a more significant part of the creative process
To secure a bright future for Africa’s creative industries in the era of Artificial Intelligence, we must also take collaborative action. Governments, educational institutions, businesses, and creative professionals must work together to create an environment where innovation and artistic expression can flourish”, they said.
During the panel discussion, the panelists emphasized the importance of data literacy and capacity-building programs to promote AI adoption in the creative industry. They suggested creating AI hubs, holding workshops, and partnering with technical experts and startups.
Access to funding for AI tools and creating courses and certifications suitable for the creative industry are also proposed. The panelists believed that hackathons can showcase how AI is being used in the creative industry and encourage learning. They then explain how AI can revolutionize film production by reducing time and producing multiple variations efficiently adding that AI is a tool and not a replacement for creativity, but it can greatly enhance the creative process.