Adekemi Oladipo targets Guinness Record with 100-hour business marathon

Nigerian entrepreneur and GetFitNg founder, Adekemi Oladipo, popularly known as MainBossChick, is set to undertake a 100-hour business lesson in an attempt to set a Guinness World Records (GWR) record from November 17 to 21.

The initiative, tagged BIZ-A-THON, is designed to promote entrepreneurship by making business education, practical resources and financial support more accessible to entrepreneurs.

According to the organisers, more than 200 businesses are expected to benefit from grants through the initiative, while business tools, educational materials and other resources will be available on the BIZ-A-THON website.

The 100-hour programme will cover key areas of business development, including management, marketing, digital strategy and finance, with the aim of equipping entrepreneurs with practical knowledge to build and sustain their businesses.

Oladipo said the initiative builds on her decade-long experience of establishing GetFitNg and other businesses, using the milestone to create opportunities for fellow entrepreneurs.

Beyond the record attempt, BIZ-A-THON is intended to highlight the importance of business education and provide support for entrepreneurs seeking to grow their ventures.

The organisers said preparations were ongoing for the November event, which will combine an endurance challenge with a broader effort to encourage business growth, strengthen entrepreneurial capacity and expand access to practical business knowledge.