Follow Us on Google
By Rita Okoye
In a world overwhelmed by fast fashion and trends, some brands pause and take the time to celebrate the culture of the people. Jibbs is one of such brands.
Ever since it was founded in 2018 by Ajibola Opeyemi Olusoga, Jibbs has established a strong reputation for itself through the creation of beautiful garments and its representation of Nigerian craftsmanship.
Without further ado, let’s take a close look at these beautiful dresses from the 2024 Jibbs collection.
The first thing that captures the eye here is the red colour of the dress. It looks stunning against the model’s skin tone, and the colour choice enhances her natural complexion, making her glow with a quiet intensity. This is where the dress begins to emanate light, strength, and pride.
The neckline is another element that adds volume and a contemporary feel to the dress. The shoulder design is bold yet clean, which helps to create a beautiful focus on the collar and shoulders. This silhouette often works well to enhance body posture. The simple knot design on the shoulder adds a dramatic touch that also imparts a positive vibe to the dress.
Moving down to the body of the dress, it fits the wearer’s body properly, offering a smooth and well-structured appearance. It shapes the upper part of the body without being too tight, and it hugs the figure just enough to show form, but not so much that it restricts movement.
This balance adds volume, movement, and a sense of rhythm to the entire look of the design. It draws the eye across the curves of the body. This is a style that reflects traditional design but in a modern way that feels wearable.
The gown falls gracefully to the floor, maintaining a flow from the top to the bottom consistently. Its length adds a formal quality that makes it suitable for both professional and casual events. Another effect that gives the dress a more relaxed look is the draping at the lower part of the dress, avoiding the stiffness that sometimes comes with formal gowns.
From top to bottom, the dress appears to be well crafted, with the width and length well balanced. The proportions suit the model well. The fabric drapes smoothly across the body without pulling, which gives attention to body measurements.
This is not just fashion, it’s skilled design.
However, a few things can be better. While the shoulder is a captivating one, its size may not be suitable for everyone. It would be oversized for a petite model. A slightly smaller knot might retain the same visual interest without making it look overwhelming.
In addition, while the ruching around the hips is beautifully done, it may not be fit for women with bigger hips.
Another point that is worth mentioning is the effect placed around the bust. While the bodice is fitted, it looks flat, possibly due to a lack of inner shaping.
Adding a simple internal corset could help enhance the bust line, especially for women who need a bit more lift. Comfort and support are essential in luxury wear, and this small adjustment could make a difference.
This dress could also be experimented with different materials. Even though satin works well for evening dresses, offering a softer material like chiffon could give it a versatile look. That way, the dress can transition from formal evening settings to more casual luxury events, expanding its range of use.
Despite these observations, this dress carries the signature of a brand that knows its voice.
It speaks directly to women who are bold, beautiful and confident, elegant, and rooted in something that is by far deeper than trend. It brings together traditional ways of fashion with contemporary styles, staying true to Jibbs’ vision of creating dresses that are both meaningful and contemporary.
There is no doubt that this dress will make waves in the market and the fashion industry. It gives respect to the wearer and invites her to feel powerful in her skin. But the most important thing is that it opens a door for conversation about culture, craftsmanship, and the beauty of good design.
What Jibbs is offering to the fashion scene is beyond clothes, but an experience that celebrates the heritage of Nigerian culture while putting in effort to push the boundaries of what African luxury can be. And in a time where fashion can feel disposable, this dress reminds us that beauty still lies in intention and purpose.
The second dress from the 2024 collection comes with a completely different mood. This time around, something softer, more grounded, but still intentional and proud.
The first thing we need to pay attention to here is the use of traditional patterns and colour techniques. At first glance, it is easy for one to spot the influence of indigenous Nigerian fabrics and arts, perhaps a modern twist on adire or tie-dye techniques.
The colour is a palette of burnt orange, cream, and hints of reddish brown that feels warm and earthy. It is almost like it’s been drawn directly from the soil and sun of the African world.
It’s a colour that looks comforting but bold, traditional, but well reimagined.
The high neckline of the dress instantly gives this piece a sense of formality and class. It is a dress that speaks of modesty, boldness and a full representation of the African woman. The long sleeves reinforce and create a silhouette that covers the body without erasing its form.
This choice of design places more focus on the fabric and its detailing, which looks artful than on the shape of the body. It’s not trying to be loud, and that is why it lets the print do the talking.
The cinched waist, which was crafted by a fabric belt, is made from the same patterned material that is smart. It brings back a touch of femininity and shape to what could have easily become a simple or oversized dress. Gathering the fabric at the midsection allows for movement and grace when the wearer walks.
The belt doesn’t just add shape or bring style to the design—it also draws the eye to the centre of the body, giving the entire piece balance and focus.
The length of the dress is beautifully executed, and it carries a regal quality. This one is no exception. The width is generous enough to provide comfort without feeling bulky, and the way the fabric falls from the waist down allows the garment to move freely with the body.
There’s something very relaxed about this dress that looks elevated, the way it holds its form.
It’s neither too stiff nor too loose—there’s a thoughtful balance.
However, while the dress is catchy, there is a risk of becoming too overwhelming. The patterns placed on the sleeves, body, and all fight for attention at the same time. Without some form of contrast or a little break in the print, the eye has no clear place to rest. This could make the dress look too busy, especially from a distance.
To resolve this, designers can introduce a panel of simple colours, maybe down the side of the belt, to create visual relief.
Another area that also needs consideration is the fit around the arms.
Even though the sleeves are long and well elongated, they seem too tight, which could be a bit discomforting to the wearer. Losing the sleeve slightly or adding a soft design around there could help allow for more freedom of movement without compromising the entire look of the dress.
The neckline, though graceful, might not be suitable for all kinds of faces or the length of necks. High collars can sometimes shorten the neck or feel constricting for some wearers. A different style with a simple V-neck or keyhole opening could help broaden the look while keeping the style intact.
This dress makes a strong first impression with its deep red colour—bold, rich, and full of presence. The shade gives the model a calm power, complementing her skin tone while making her stand tall with quiet confidence.
The neckline looks so simple, but at the same time, it is well structured, giving the top of the dress a neat and beautiful look. The long and fitted body creates a clean shape that makes the dress look modest and modern.
The layered ruffles at the buttons are one feature that makes the dress stand out. It also adds drama and swift movement to the dress. They make the upper part of the dress look less serious by bringing in a playful, flowing feel.
This is the kind of design that turns a casual gown into a classic or memorable one.
The length of the dress gives it a formal shape, but the lightness of the ruffles keeps it simple and not heavy. These types of dresses are easier to picture at a gallery event, dinner, or even a modern wedding reception.
While the upper half is very simple, adding a bit more structure or shaping around the bust area could help balance the dress more. Still, this design reflects a strong sense of identity—one that values grace, strength, and minimal fuss.
This final piece from the 2024 collection shows how fashion can be sharp and soft, structured and free. It’s a quiet statement, but one that stays with you.
In the end, what Jibbs offers in this year’s collection is more than just fashion. It’s a canvas and a celebration of culture that has been wrapped in fabric, shaped for the present-day woman. It celebrates the beautiful nature of women without being predictable. It’s expressive, bold, and stylishly dressed.
The use of colour is spot on, the cutting is done well, and the overall feel is that of someone who knows exactly what she wants to say with her outfit.
Isn’t that what true design should be about?
