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The United States has stepped up efforts to strengthen commercial ties with Nigeria through the fashion industry, identifying the growing sector as an opportunity to expand trade, create jobs and connect businesses in both countries.
The US Consulate General in Lagos said fashion was becoming an important link between Nigerian designers and American consumers, while creating opportunities for US retailers and other businesses to access the African market.
US Consul General, Brandon Hudspeth, spoke at a luncheon organised in honour of the founder of Lagos Fashion Week, Omoyemi Akerele, during the 2026 edition of the fashion event. The gathering brought together designers, entrepreneurs and creative industry leaders to discuss how fashion could deepen business and cultural relations between both countries.
Hudspeth said: “It’s an honor to celebrate Lagos Fashion Week 2026 with so many of Nigeria’s most talented designers and creative leaders. For 15 years, Omoyemi has built one of Africa’s premier fashion showcases, connecting Nigerian designers with American buyers and retailers and showing how trade creates opportunity for both our countries.”
Also present were American-born actress and producer Osas Ighodaro and other personalities in the creative industry.
Guests also experienced a fashion-themed game developed by Lagos-based Maliyo Games, highlighting the growing connection between fashion, technology and entertainment.
The US Consulate said American consumers spent an estimated $560 billion on clothing and footwear in 2025, according to the US Bureau of Economic Analysis, showing the size of the market available to Nigerian fashion businesses.
It said access to the American market would help Nigerian designers reach more customers, while giving US retailers and businesses opportunities to expand into Africa.
Since establishing Lagos Fashion Week in 2011, Akerele has grown the event into one of Africa’s leading fashion platforms. Its 2025 edition featured more than 60 designers and attracted about 15,000 guests.
The event has also strengthened links between Nigerian designers and the American fashion industry. American singer Ciara walked the Lagos Fashion Week runway in 2025, while Studio 189, a fashion label co-founded by American actress Rosario Dawson, has showcased collections in Lagos.
New York-based Nigerian designer Tia Adeola has also presented her collections at the event, while leading American fashion publications, including Vogue and Essence, have covered its shows.
Through Lagos Fashion Week, Nigerian designers have gained opportunities to showcase their collections at international trade events, including Coterie and NYNOW in New York and Liberty Fairs in Miami.
The platform has also helped designers connect with American luxury retailer Moda Operandi, while The Folklore, founded by American entrepreneur Amira Rasool, links African fashion brands with US buyers, including through its partnership with Nordstrom.
The US Consulate said it would continue to promote business partnerships between both countries in fashion, film, music, gaming and other creative industries to support businesses and increase trade.
