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By Chukwuma Umeorah
United Bank for Africa (UBA) Plc has marked the 10th anniversary of its digital partnership with leading fintech company, VERiCASH. The decade-long collaboration birthed the UBA Mobile App, which has become a leading platform for secure and user-friendly digital banking experiences across Africa.
To commemorate this, UBA has launched a promo for its mobile app users as a way of appreciating their loyalty and sustained engagement. The promo, which will run for 10 weeks, is targeted at users of the UBA Mobile App. Customers who purchase airtime via the app will be eligible to win 10 times the value of the airtime purchased, with 10 winners selected daily.
Group Head, Marketing and Corporate Communications at UBA, Alero Ladipo, said the initiative is a way of appreciating customer loyalty over the years. “We are deeply grateful to our over 10 million app users who have been with us on this incredible journey. Your trust, feedback, and loyalty have been the driving force behind our continuous innovation and improvement,” she said. “To celebrate this milestone, we’re launching a promo where customers can win 10 times the airtime purchased. For 10 weeks, simply buy airtime via the UBA Mobile Banking App, and you could be one of 10 daily winners.”
Group Head, Retail and Digital Banking, Shamsideen Fashola, said the collaboration has strengthened UBA’s capacity to serve a wider customer base through technology.
“This partnership with VERiCASH has been instrumental in positioning UBA as Africa’s premier digital banking institution, which is indicated by the amount of downloads and transactions we have processed in the past years,” he said.
He added, “We made banking accessible to the unbanked, enabling millions of Africans to participate in the formal financial system from the comfort of their homes which reflects our commitment to financial inclusion and our vision of becoming Africa’s global bank.”
Chairman of CIT VERiCASH, Ashraf Zaki, also acknowledged the significance of the decade-long relationship between the two organisations. “Our collaboration with UBA over the past decade has been transformative, not just for both organizations, but for the entire African banking landscape. We’ve witnessed firsthand how UBA’s commitment to innovation, combined with our technological expertise, has created a digital banking experience that rivals the best in the world,” Zaki said.
UBA currently operates in 20 African countries as well as in the United Kingdom, United States, France, and the United Arab Emirates. The bank employs about 25,000 people and serves more than 45 million customers globally, offering retail, commercial, and institutional banking services.
The bank stated that it remained committed to expanding financial inclusion and investing in technology to improve service delivery across its markets.
