Follow Us on Google
By Dimeji Alara
What makes Motunrayo Yetunde Ajayi’s Urban Roots stand out is not the print placement or the modern silhouette it’s the feeling. Showcased on June 3rd at Fashion Finest Africa, the collection is soft, slow, and emotionally precise.
In a country where fashion often chases embellishment, Ajayi goes inward. She gives us cream joggers that sit just right on the waist, batik sleeves that hug like memory, and hooded sweatshirts that feel more like comfort than costumes. This isn’t just about fashion; it’s about belonging.
There’s an elegance in simplicity but also a quiet rebellion. By choosing fleece over aso-oke, by placing comfort at the core, Ajayi asserts that our traditions can live in softness, too.
Still, for all its emotional power, the collection could benefit from a touch of edge. A structured jacket or a high-fashion accessory could have elevated the aesthetic just enough to push Urban Roots from feel-good to unforgettable.
But perhaps that’s what makes Ajayi one to watch: she doesn’t bend to spectacle. She stays rooted in feeling. Urban Roots is what happens when a designer stops trying to impress and starts trying to connect.
