Follow Us on Google
By Damilola Fatunmise
One of the fashion brands introducing fresh perspectives to the evolution of Nigerian fashion is Specifics Clothing.
The progression the brand has made in recent times hinges on ingenuity, creativity and consistency, but it also stems from its founder’s love for a sense of style that represents the diversity of Nigerians, and which brings alive their choicest designs.
Defining fashion, Specifics Clothing’s founder/creative director, Temitope O. John, said: “Fashion is a therapeutic form of art. The saying that the way you dress is the way you will be addressed appeals to not just one’s physical appearance, but also one’s mental state. All the time, the way you dress says a lot about your state of mind and your personality. Hence, the core mission of Specifics Clothing is to make clothes that don’t only exude confidence and elegance in a person, but also make them feel good about themselves and where they come from.”
Specifics Clothing is not just a fashion brand, it’s a unique brand that caters to the fashion needs of men and women in a manner that makes them feel good about themselves.
Having examined its scope of production and range of products in the past three years, it is evident that Specifics Clothing’s strategy is to make wears that appeal to the socio-cultural, which automatically is an avenue for cultural interaction and expressway to the global scene.
The brand’s attention to details, time management, coupled with a team of experienced workers, all make up for the rave reviews it enjoys from its customers and at fashion shows.
Temitope John’s idea of creating wears that elevate one’s social status and fuse it with a balance of cultural heritage, with choice of fabric and approach to sewing, is distinct.
Specifics Clothing’s unique signature of using hand-stitch method to close the helms and edges of its products is quite brilliant. And this has solidified the brand’s identity such that all its products appear different and distinct. Therefore, it’s commendation galore for Temitope O. John, whose expertise as a pattern drafter creates the foundation for all her designs.
Not only this, the founder and creative director of Specifics Clothing advances the creation of a perfect product in terms of fit, blend and harmony, as reflected in its Guodo Black Tune Collection showcased at Tin City Fashion Week held last year in Plateau State.
Specifics Clothing’s artistic display of fashion, which is embodied by its beautiful and glamorous models, continues to put the brand on the global radar of fashionistas. The fashion house boasts a solid customer base, and has recently embarked on delivering to new clients across Nigeria.
In deed, Specifics Clothing is on the path to reinventing fashion, and it is amazing seeing the brand achieving this feat with the resources at its means.
Meanwhile, the fashion brand is currently working on a collection that will travel the world. “Our fingers are crossed as we await the creativity they intend to unleash,” says a fashion analyst.
