Flex Era Records, a budding music label from Nigeria, is gaining attention under the visionary leadership of its founder, John Felix Onos. A passionate entrepreneur with an unyielding love for music, Onos’s journey is driven by personal experiences and inspiration drawn from industry giants.
Hailing from Delta State, John stated that his entrepreneurial spirit stems from his life lessons. “I attribute my drive to the stories of individuals like Aliko Dangote, Tony Elumelu, Don Jazzy, and Ehi Kings, which taught me resilience, creativity, and adaptability,” he explains.
Despite not being able to sing, John’s appreciation for music led him to acknowledge great sounds—a skill that proved pivotal in his decision to invest in the music industry. With his passion as the foundation, he established Flex Era Records out of a desire to cultivate a brand that prioritizes collaboration and a familial atmosphere over mere business transactions. “From the beginning, I knew Flex Era Records would be successful,” he says. “My vision is to create a brand that stands out by fostering trust, creativity, and long-term growth for all our artists and partners.”
Since its inception two years ago, Flex Era Records has made substantial progress in the competitive Nigerian music scene. Its inaugural artist, FlagBoi, has already launched multiple successful projects, including the well-received L.I.F.E. EP, and hit singles such as “Crazy Love” and “Cold Night.” The label is poised for its next big step with the upcoming EP titled Baby Girl Lifestyle from its second signed artist, Athena.
John acknowledges the role of mentors in his journey, crediting real estate mogul Ehi Kings for shaping his entrepreneurial insight and music icon Don Jazzy for inspiring his work as a music executive. Yet, it is Aliko Dangote’s multifaceted business acumen that fuels his motivation to explore diverse sectors while maintaining excellence. “We are not just a business; we are a family,” John emphasizes. “We offer our artists and investors a safe and innovative environment to grow and thrive. At Flex Era Records, your investment is not only safe, but it also guarantees a future of success.”
With a team dedicated to continual learning and innovation, John Felix Onos is setting new benchmarks in the music industry. Although the label has not yet garnered awards, he remains optimistic about the accolades that lie ahead for their groundbreaking efforts.
As Flex Era Records pioneers a new path in the music industry, it stays committed to nurturing its artists while pushing creative boundaries. The label stands tall as a symbol of innovation, trust, and excellence within the Nigerian music scene—and beyond.