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Over two days—August 1st and 2nd—Lagos became the epicenter of media-driven growth as entrepreneurs, marketers, and media professionals gathered for Scale Up with Media, the dynamic workshop hosted by renowned strategist Olayemi Olamiju. Held in the heart of Ikeja GRA, the event was a response to a growing demand: how can media be used not just to amplify, but to scale businesses sustainably? Attendees came with questions. They left with answers and actionable strategy.
From in-depth sessions on media positioning to practical case studies that broke down campaign wins and failures, the workshop delivered more than just theory. Olamiju’s signature style—equal parts insight and intention—guided the room through the mechanics of visibility, trust, and impact. Guest speakers from across industries added further dimension, each one reinforcing a clear message: media is no longer a nice-to-have. It’s a growth engine, and only those who know how to drive it will lead the next wave of market leaders.
By the close of Day Two, the energy in the room was undeniable. Not because of hype, but because of clarity. Participants left with customized media roadmaps, a new network of collaborators, and a renewed sense of what’s possible when strategy meets storytelling. As one attendee aptly put it, “This wasn’t just a workshop, it was a turning point.” If Scale Up with Media aimed to challenge the status quo and elevate how African brands approach media, the Lagos edition was proof that it succeeded.
