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• Summit highlights media transformation in AI age
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Nearly 500 representatives from nearly 330 mainstream media outlets across the globe attended the 7th World Media Summit, which commenced in Beijing, China, on Saturday.
The participants, according to Xinhua News Agency, were drawn from think-tanks and government bodies from 112 countries and regions, as well as the United Nations and other international organisations.
The summit, with the theme “Media in the Intelligent Age: From Consensus to Action”, was jointly organised by Xinhua News Agency and the Beijing Municipal Government.
The World Media Summit was initiated in 2009 and is now a major global platform for media exchange and cooperation.
The last summit was held in Urumqi, the capital city of Northwest China’s Xinjiang Uygur Autonomous Region, in 2024.
A Member of the Political Bureau of the Communist Party of China (CPC) Central Committee and Head of the Publicity Department of the CPC Central Committee, Li Shulei, gave a keynote speech during the opening ceremony.
The Chinese state-owned news agency stated that the 7th World Media Summit Beijing Consensus was adopted at the ceremony.
The consensus, according to the news agency, called for joint efforts to advance the transformation and development of the global media industry in the AI era.
“Recognizing AI’s growing role in media development, the consensus commits to advancing the inclusive and responsible application of AI in the media sector so that advances in AI benefit media organizations at all stages of development and in every country.
“The summit also released the Global Media Initiative for the Joint Development of AI Application Standards. Launched by Xinhua, the initiative brings together major media outlets and other professional organizations to safeguard the authenticity of information, protect data security, and uphold media ethics, thereby maintaining public trust in the media,” the medium stated.
It added that the first 22 participants also include Russia’s TASS News Agency, the Malaysian National News Agency (Bernama), South Africa’s Independent Media, China’s People’s Daily and China Media Group.
Under the initiative, participants planned to work together for about two years to develop a set of standards that address different media uses of AI and are validated by media outlets.
“The initiative also calls for a global database of AI applications,” Xinhua News Agency added.
