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MultiChoice Nigeria has clarified that its operations remain locally driven despite its ownership by French media and entertainment group CANAL+, with key business decisions continuing to be made in Nigeria.
The company’s Chief Executive Officer, Kemi Omotosho, said the Nigerian business operates as part of the global CANAL+ Group but retains autonomy over decisions affecting its customers, employees, partners and local creative industry.
Omotosho explained that pricing, content strategy, channel packaging and distribution plans for DStv and GOtv are developed by the Nigerian executive team based on local market conditions and consumer needs.
“Since September 2025, MultiChoice has been part of CANAL+, a global media and entertainment group,” she said.
“MultiChoice Nigeria operates as part of that global group, but our business here remains firmly focused on Nigeria, our customers, our people, our partners, and our local creative industry.”
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According to her, the company’s integration into CANAL+, which operates across 70 countries, gives it access to international technology, expertise and ideas while allowing it to adapt them to Nigeria’s specific market conditions.
She said the arrangement also allows successful innovations developed in Nigeria to be shared with other markets within the group.
“The principle is quite simple: we think globally, but we act locally,” Omotosho said.
She added that the combination of global resources and local decision-making would strengthen MultiChoice Nigeria’s ability to respond to economic challenges while continuing to invest in Nigerian content, infrastructure and talent development.
