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Afro minimalism is a cultural aesthetic that inspires plain and bold print fabrics and silhouettes in the most deliberate lack of adornment in style. It uses artistic mediums to connect the average Black man with his charm and the immediate environment.
Black creators envisage a concept on their own terms, extinguishing the homogenized and appropriated version of African clothing infused with urban contemporary style. As emancipation from that, the collection reclaims African design in the simplest of forms, recasting the models in a laidback approach through fashion, art, and other cultural movements.
It is not simply the presence of Black characters in the Spring Summer collection, but art that represents a visionary theme that unapologetically celebrates Black uniqueness and innovation with intentionality in its simplicity, form and fabric.
Creative Direction by Lagos Fashion Awards Nominee, Olumide Oyewunmi, the collection is an infusion of plain and patterned, floral and paisley, stripes and dotted African print fabrics designed in revered and Cuban collared shirts, shorts, blazers and day to day pieces. Each piece is an extension of an abstract idea that art should have its own reality and not be an imitation of some other thing.
Minimalism is the antithesis of the modern consumerist narrative and for a good reason, the foundation of the mood board. Introducing the background location shot in the woods, ease and elegance are the the hallmarks of ‘AfroMinimalism’ in various neutral color palettes.
The collection is grounded in effortlessness and simplicity, promoting sustainability and the African cultural heritage.
