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By Zika Bobby
Itoro Lawrence, a seasoned marketing communications strategist, is revolutionizing the way African professionals learn and grow with her innovative platform, Workplace Series Africa. With years of experience in brand building and corporate communications, Lawrence has created a personalized learning hub that combines soft skills, branding, tech, and workplace tools to empower African professionals, including founders, to thrive in their careers.
Lawrence said her six-year journey at the intersection of marketing, technology, and education has equipped her with the expertise to address the unique needs of African professionals. Her experience managing communications for a leading ed-tech company, working in software testing, and advising executives on positioning and branding has given her a deep understanding of the skills gap in the African workforce.
She said Workplace Series Africa is her answer to the question that has driven her work: “How do we meet the needs of more African professionals?” The platform offers a unique blend of skills training, branding, and tech tools to help professionals develop the skills they need to compete globally. With Workplace Series Africa, Lawrence aims to empower African professionals to take their careers to the next level and contribute to the growth and development of the continent.
“Unlike traditional training platforms, Workplace Series Africa focuses on two flagship programs:
Digital Workplace Essentials: a hands-on program that equips African professionals with the practical tools in digital communication and strategy, online security, ethical use of Artificial Intelligence, productivity hacks, and business intelligence.
Branding Lab: an exclusive program for founders and executives who want to refine, package, and monetise or amplify their brands (personal and business) with precision.
“The goal is to serve more people while creating a personalised impact. Every participant begins with a personality test and brand audit to evaluate their personalities. This allows the training to be tailored, ensuring that learning is not one-size-fits-all, but directly aligned with professional goals.
Impact and Success Stories
Since its inception, Workplace Series Africa has trained over 100 professionals across industries within Nigeria and beyond, from corporate employees seeking growth to small business owners aiming for the next big thing to African founders positioning themselves for global relevance. The results speak for themselves: improved career confidence, sharper digital presence, and brands that convert into business growth.
With this backing, we’ve grown our students’ reach, experimented with digital learning models, and built programs that directly serve the needs of professionals and executives.”
Beyond students, Lawrence has also worked directly with clients to audit their brands, craft positioning strategies, and even produce high-quality packages that align with their visions.
We’re not just telling professionals to learn another technical skill-we are helping them integrate digital tools, workplace essentials and branding into their existing career and business journey so they can turn them into opportunities in today’s market, whether they’re in Lagos, Nairobi, or London.”
At its core, Workplace Series Africa is an ed-tech company with a strategic focus on combining the rigour of marketing communications with the creativity of branding and the necessity of digital tools.
And as Africa continues to produce bold thinkers, creators, and entrepreneurs, Lawrence believes the professionals who will thrive are not those with the longest CVs, but those who know how to package their value, use the right tools, and communicate with impact.
“We believe every learner is unique. Data from our personality assessments show that nearly 89% of our learners prefer one-on-one sessions. So we make it our model because close learning delivers deeper impact.
We are not just training the crowd. We are training the committed professionals and founders with years of experience building companies and executives shaping industries. Our vision is to transform African professionals into globally competitive leaders who can thrive, stand out, and inspire. The e-learning platform is designed to give professional trust, access and convenience.”
