The Nigerian beauty industry is thriving, yet many continue to struggle with inconsistent service quality, long waiting times, and an overall lack of comfort during appointments. According to a 2023 report by the National Bureau of Statistics, Nigeria’s beauty and personal care market is projected to reach $6 billion by 2025, driven by a growing middle class that values premium grooming experiences. However, a common complaint among customers is the absence of high-quality, well-equipped salons that provide both luxury and efficiency.
In an industry that has remained largely unchanged, some businesses are now stepping up to address these frustrations, introducing new ways to improve convenience and customer satisfaction. One such business is Banana’s Place, a high-end unisex salon that is changing the way Nigerians experience grooming and beauty services.
“People don’t just come to a salon for haircuts; they come for an experience,” said Johnson Niemogha, CEO of Banana’s Place. “We realized that if we wanted to keep customers coming back, we had to rethink how we served them.”
Banana’s Place, a unisex salon, is setting a new standard by combining high-quality hair and beauty services with innovative technology and customer-centered solutions. Located in Lagos, the salon caters to both men and women, offering professional haircuts, styling, braiding, and beard grooming, alongside manicures, pedicures, and bridal hairstyling. More than just a salon, Banana’s Place is designed to provide an upscale experience where customers feel valued and relaxed while receiving top-tier service.
One of the salon’s latest innovations, the Relo Card, is transforming how clients pay for beauty services. With inflation and economic uncertainties affecting personal budgets, many Nigerians find it difficult to set aside money for self-care. The Relo Card addresses this issue by allowing clients to preload funds onto their account, making it easier to budget for salon visits. Additionally, customers earn loyalty points with every paid service—receiving 10 points per visit and a free service once they accumulate 50 points. Referrals also come with perks, as both the referrer and the new client receive a 20% discount on their next visit.
“Our goal is to create an environment where clients can truly enjoy their time at the salon,” said Joy Idara Friday, the salon’s manager. “With our high-speed internet and entertainment options, customers no longer feel like they are wasting time. Whether they want to relax or stay productive, we provide the perfect space for both.”
As the Nigerian beauty industry continues to evolve, businesses like Banana’s Place are proving that salons can be more than just service providers—they can be lifestyle hubs where clients feel pampered, connected, and rewarded. With a vision to expand beyond Nigeria, the salon is positioning itself as a pioneer in modern beauty care, ensuring that luxury and convenience go hand in hand.