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- Distributes Reusable Sanitary Pads To Mark Children’s Day
By Bianca Iboma-Emefu
As part of its effort to inspire, broaden and enhance children’s knowledge, on crucial social issues, the CEO of Cool FM, Wazobia FM, Nigeria Info FM, Arewa Radio and Kids FM 101.7 Serge Noujaim in collaboration with BlossomFlow Foundation, initiated its flagship project combating period poverty inaugurated to mark the 2024 Children’s Day celebration.
The foundation distributed reusable pads to kids, creating awareness of menstrual hygiene and the essence of using sanitary pads rather than toilet rolls, rag among other unhygienic substances for periods.
Noujaim said this innovative venture marks the first of its kind in Nigeria, setting a new standard for children’s entertainment and education in the country.
He added that Kids FM 101.7 was launched with a heartfelt mission:
“To inspire kids and empower parents by bringing out the best of their abilities and providing easy
access to education and entertainment on radio.”
‘The station aims to be more than just a radio station; it’s envisioned as a vibrant community where children can find a voice and a space that respects their perspectives and nurtures their innate curiosity.
Highlights of the programme include
• Storytime Adventures: Enchanting tales from diverse local cultures that ignite the imagination.
• Little Geniuses: Engaging, educational content covering a wide range of topics to spark curiosity
• and learning.
• Music Mania: A selection of kid-friendly songs and tunes that the whole family can enjoy.
• Hero Hour: Inspirational stories of notable figures to motivate and encourage young listeners.
Noujaim stated: “Our latest commitment to the children and parents of Lagos is creating a platform where the joy of learning and the pleasure of entertainment comes together, fostering an environment where kids can shine and parents can find support in the wonderful journey of raising their children.”
Kids FM 101.7 went on air live for the test transmission on April 1st. It was a historic moment as we embarked on a journey to revolutionize children’s radio in Africa.
Kids FM 101.7 invites families in Lagos to tune in and discover a world of fun, education, and inspiration. Join us on this delightful journey, where every day brings new wonders for the ears and minds of our youthful audience especially today as we celebrate our children.
The foundation’s founder/CEO Mrs Joan Faluyi spoke passionately about the ongoing challenges of period poverty among teenage girls, emphasizing the need for accessible menstrual hygiene products and comprehensive menstrual health education.
Faluyi said CoolFM’s Kids Station 101.7 aims not only to entertain but also to educate and empower young listeners. By integrating social responsibility into its launch event, CoolFM has demonstrated its commitment to addressing important issues affecting the community.
‘Period poverty is a significant barrier to education and quality of life for many girls and women in Nigeria. Lack of access to sanitary products can lead to missed school days, health complications, and a perpetuation of stigma and shame surrounding menstruation.
“Through this collaboration, both CoolFM and the BlossomFlow Foundation are raising awareness about period poverty and advocating for lasting change. The foundation’s efforts to provide sanitary towels and educate girls on menstrual hygiene are steps toward eradicating period poverty and ensuring that no girl or woman is held back by her period.
She said that the event was a resounding success, with attendees expressing their appreciation for the initiative. “It’s heartwarming to see such support for an issue that affects so many of us,” said one mother at the event. “Receiving these sanitary towels means a lot to us and will make a significant difference in our daily lives.”
‘The positive response from the community underscores the importance of such initiatives and the impact they can have. By addressing period poverty, organizations like BlossomFlow Foundation are not only improving health and hygiene but also empowering girls to pursue their education and dreams without interruption.
“CoolFM and the BlossomFlow Foundation plan to continue their collaboration, with more initiatives aimed at raising awareness and providing support to those in need. The launch of Kids Station 101.7 is just the beginning of a series of programs designed to educate, entertain, and empower young listeners while tackling critical social issues.
Brand Manager Miss Comfort James distributed sanitary towels to girls and women in attendance. This act of generosity was met with overwhelming gratitude, as the recipients expressed their joy and relief at receiving these essential items. Many of the girls and their mothers highlighted how such initiatives are crucial in breaking the cycle of period poverty, which often forces them to use unsafe alternatives during their menstrual cycles.
“The event, held at Balmoral Event Center Federal Palace Hotel with the incredible host Omotunde David AKA Lolo 1 and her team, was marked by a significant collaboration with the BlossomFlow Foundation
