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By Rita Okoye
Prominent Nigerian actress, filmmaker, and content creator, Etinosa Idemudia, widely known for her viral comedy skits and breakout role in The Chairman, sits down with Saturday Sun in an exclusive interview.
The Edo-born filmmaker shares the inspiration behind her newest movie, offers insights into her relationship status, and discusses how she upholds her personal principles in the modern entertainment industry.
Enjoy!
What inspired your new film, Billionaire’s Daughter
I wanted to create something engaging that would make people laugh, feel good, and also see themselves in the story. A lot of people today live the “fake it till you make it” lifestyle like Osas, and while it may look exciting at first, the consequences can be unpredictable. Billionaire’s Daughter uses humour, relatable moments, and a shocking twist at the end to entertain while passing a message.
How has the reception been so far?
Oh, people really love the film. It gathered millions of views within the first days of release, and the conversations around it have been massive—full of excitement and positive reviews. I’m truly happy and grateful because the audience has received this movie far beyond my expectations.
How do you come up with these comic stories that keep viewers glued to Etinosa TV?
I’ll say 60 per cent inspiration from God and 40 per cent brainstorming.
You’ve become one of Nollywood’s highest-grossing actors. What defining moments shaped this journey for you?
Consistency, hard work, and growth have shaped my journey. Every role taught me something new, and each opportunity helped me grow. The defining moments are first, a producer taking an interest in my work and trusting me with their film, and second, my audience connecting with my performance.
Looking back, what were the biggest challenges you faced when breaking into the Nigerian film industry?
Breaking in wasn’t easy. One of the biggest challenges was getting opportunities and proving myself in a competitive industry. There were moments of doubt and rejection, but I stayed consistent, kept improving, and trusted the process.
Can you recall a moment you almost gave up, and what specifically pulled you back?
There were definitely moments when I felt discouraged, especially when things were moving more slowly than I hoped. I don’t have a particular instance in mind. You know, naturally, life is filled with ups and downs. But what pulled me back was my passion for the craft, my belief in my journey, and the support of people who believe in me. I always remind myself why I started and keep it moving.
How do you choose the roles you take on, especially with your growing influence in Nollywood?
I choose roles that challenge me and tell meaningful stories. At this stage, it’s not just about being seen on screen, but about being part of projects that connect with people, inspire conversations, and push the culture forward. With the influence I’ve gained, I’m more intentional now—I look for characters with depth and stories that leave an impact.
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What can make you reject a movie role even when the fee is tempting?
Even if the fee is attractive, I’ll walk away if the story lacks substance; if the production doesn’t align with my values; or if the role doesn’t challenge me creatively. Money matters, but protecting my brand, peace of mind, and the quality of work I’m known for matters even more.
What would you say has been your most transformative role so far, and why?
It will definitely be the role I played in Billionaire’s Daughter, where I had to portray multiple personalities.
What’s the toughest criticism you’ve received, and did you agree with any part of it?
In the past, I got trolled about my big stomach and how I wouldn’t wear tummy wraps or tight girdles to have a flat stomach in my dresses. What they didn’t know is that I’m asthmatic, and while girdles are possible, they are very uncomfortable for me. I cannot displease myself to please the public. Anyway, I have gotten a permanent remedy and lost all that belly fat. So criticism on that angle has long turned to admiration.
What changes would you like to see in the Nigerian film industry regarding structure and funding?
I’d love to see stronger structure, more transparency, and better long-term investment in the Nigerian film industry. We need systems that protect creatives, ensure fair contracts, guarantee proper royalties, and provide organised distribution channels. On the funding side, more investors should see film as a serious business, not just entertainment. With better financing, filmmakers can improve production quality, tell bolder stories, and compete globally while creating more jobs locally.
How do you handle public expectations and the pressure of being a top actor?
I won’t really say I ‘handle’. I focus on myself and my grind, staying true to who I am and not living for the public. Human needs are insatiable. You can’t please everyone. Public expectations will always be there, but I remind myself that growth matters more than perfection. I also protect my peace, keep a strong circle around me, and stay committed to giving my best in every role. Pressure can break you or push you—I choose to let it push me.
What’s one misconception about you that you’d like to clarify?
One misconception about me is that I’m a mean person. Sometimes I put up a tough front so people don’t take advantage of my softness, but in reality, I’m a deeply sensitive person with a very soft heart, a free spirit, and a playful soul.
You once mentioned that you would remarry if the right man came your way. What signs would make you know he’s Mr Right?
He would be someone who brings peace, not confusion—a man with integrity, emotional maturity, consistency, and genuine love. Someone who respects me, supports my growth, communicates honestly, and understands partnership. Beyond words, his actions would make me feel safe, valued, and certain that we’re building something real together.
Have you ever considered dating within your industry?
I’ve considered it, but I believe connection matters more than profession. Being in the same industry can come with understanding and shared experiences, but it also has its challenges. For me, it always comes down to a person’s character, values, and how we complement each other—not just the industry they’re in.
What do you think is the best way to handle a cheating partner?
If walking away would protect my peace, I will. If staying, opening the relationship and looking the other way would protect my peace, I will. It all depends on the circumstances surrounding the incident.
A lot has been said about body enhancement surgery; let’s hear from you: is the aftermath of your procedure worth the risk?
I believe it’s a deeply personal decision, and everyone has the right to choose what makes them feel confident. But for me, any procedure should be approached with honesty, proper medical guidance, and for the right reasons—not pressure from society or trends. The aftermath is worth it to me, and if the need arises again, I will definitely do it.
