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International Breweries Plc has introduced its newest flagship brand, Budweiser Royale, to the Nigerian market.
At the unveiling, Managing Director, IBPlc, Carlos Coutiño, reiterated the company’s commitment to deep understanding of evolving consumer preferences and innovation in Nigeria.
The unveiling, which took place in Lagos, drew dignitaries, government representatives, industry leaders, trade partners, celebrities and media personalities, who came together to witness the launch of a super-premium beer designed for consumers that value taste, confidence and distinction.
Marketing Director, IBPlc, Bamise Oyegbami, said: “Consumers in Nigeria know quality when they see it. Budweiser Royale meets that standard with ease. Its six percent ABV profile gives it strength, while the smooth finish makes it enjoyable. It is a beer for people who appreciate richness without losing balance.”
Marketing Manager, Olajumoke Okikiolu, said the brand was developed around everyday Nigerians who demonstrate ambition and pride in their journey, with Budweiser Royale reflecting that spirit through its bold taste, smooth finish and clean, intentional design. She added that every element of the brand, from the visuals to the overall experience, had been carefully crafted to match the aspirations of people who aim higher and expect more from the brands they choose.
International Breweries Plc reaffirms its commitment to responsible and smart drinking. All messaging and activities are strictly for adults aged 18 and above. As part of this commitment, IBPLC has a voluntary guidance labelling across its Nigerian portfolio, providing clear messages on moderation, legal drinking age and health guidance, helping consumers make informed choices and promoting safe, responsible enjoyment.
