I urge more people to go take PR courses-Davido’s PR officer, IamDre

Davido’s Public Relations Officer, Aladegbola Oluwasegun Oluwadamilare, popularly known as IamDre has urged more youths who want to go into the ever booming music business to take up Public Relations(PR) courses as it plays a major role in shaping the entertainment industry.
The PR expert made this known in a recent interview while noting the role PR has played in defining the industry, he said: I feel PR shapes the industry, puts it on autopilot to a higher level, PR plays a major role in the game, they a lot of top PR firms changing and shaping the game right now and I’m proud of them all can’t mention one, but I’m proud of all of them. I urge more people to go take PR courses, it’s a big business, in years to come It will become bigger and a stronger force, they are types of PR by the way you have to decide which space you can fit in and go for it”.
IamDre joined DMW immediately after his university, he started by doing free promotional jobs while in school.
Speaking on his initial struggles getting into the industry, he said: “Getting Into the Industry is one thing, longevity is another, a lot of people will disappoint you, you have to be able to prove to people your value, only you believe yourself when your down, so you have to get other people to believe”, he said.
However sharing some of his most defining moments on the job, he said “In business, there are always tough and exciting times, sometimes when the media take a story and publish it falsely it’s bad for business at the same time good like people always say no publicity is bad publicity..Haha but I disagree to some extent, They are some publicity that gives you enough engagements but tarnishes your images and that’s bad for business”.