Group combats growing youth unemployment with career coaching

Nigeria’s young people are talented, ambitious and eager to contribute. Yet too many leave university only to find closed doors. With youth unemployment stubbornly high, frustration grows, not from lack of ability, but from lack of guidance.

But, David Obi-Nwankpa, founder, RosyJobs, says career coaching could change all that: “But for most Nigerians it is too expensive, too far away, or simply unavailable. Generic online advice doesn’t speak to the realities of a graduate in Port Harcourt, Kano, Ibadan or Enugu. What they need is personalised support that meets them where they are.

“This is what RosyJobs delivers. RosyJobs turns WhatsApp, the app most Nigerians use everyday, into a career micro-coach. From the comfort of a familiar chat screen, job seekers can get CV reviews, tailored job suggestions, interview tips and even track their applications.

“By placing career coaching inside an app everyone already uses, RosyJobs removes barriers that have locked millions out of opportunity.”

Obi-Nwankpa is a career micro-coach dedicated to WhatsApp, transforming access to job guidance across Africa and beyond: “Nigeria’s youth are its biggest asset, but also its toughest challenge. Without mentors or structured guidance, many are forced to navigate the labour market alone. The result: wasted potential at home and missed competitiveness abroad.”

The challenge isn’t Nigeria’s alone: “Across Africa, graduates face rising unemployment. In the United Kingdom and beyond, international and underrepresented candidates still struggle to find fair access.”

The good news: “RosyJobs offers a new way forward. Just as mobile banking revolutionised finance, this WhatsApp-based platform is democratising career coaching, making it accessible to all, not just the privileged few.”

Obi-Nwankpa said the platform was designed with fairness and local realities in mind: “So, every user feels represented. In doing so, it builds trust, not only in the platform, but in technology as a tool for empowerment.”

Looking ahead, he was sure the goal is clear: “To give millions of young Nigerians, Africans and job seekers worldwide a fair chance to unlock their potential. For Nigeria, it’s more than cutting unemployment. It’s preparing a generation ready to lead in the digital economy.

“And globally, it signals a vital shift. Technology should not simply filter job seekers, but empower them to succeed.”