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In a world where creativity often struggles to find its footing against societal expectations, the story of Olanrewaju Oyedola popularly known as Lancy Artistry stands as a compelling testament to persistence, self-discovery, and the courage to follow one’s inner calling. A film director, cinematographer, actor, music artiste, scriptwriter, and sculptor, Lancy’s journey into the creative industry is not just inspiring, it is deeply instructive for anyone searching for purpose in their passion.
Born and raised in Abeokuta, Ogun State, Lancy grew up in a modest family of three children, where he holds the position of the second child. His early years were shaped significantly by the influence of his parents, most especially his mom, a perceptive and attentive mother who paid close attention to the unique tendencies of her children. It was she who first noticed something unusual about young Olanrewaju, his knack for fixing things. From repairing extension boxes to tinkering with transistor radios, he displayed an intuitive understanding of how things worked. Impressed by his hands-on ingenuity, his mother fondly nicknamed him “Engineer.” It seemed, at least from the outside, that his future was already mapped out in the sciences. Yet, as life would reveal, talent does not always align with expectation.
Despite his technical curiosity, Lancy found himself disconnected from subjects like physics and chemistry. Rather than forcing himself down a path that felt unnatural, he made a defining decision to join the arts class. This choice marked the beginning of a journey that would eventually position him as a multifaceted creative force.
His transition into the art class was nothing short of transformative. There, his natural abilities flourished. He discovered a deep love for drawing and visual expression, quickly distinguishing himself among his peers. His works in fine art were consistently outstanding, reflecting both skill and imagination. This early exposure to artistic expression laid the groundwork for what would become a lifelong commitment to creativity.
Lancy’s academic journey took him to Tai-Solarin University of Education, where he gained admission to study creative arts. Interestingly, this was not initially the plan. His family had envisioned a different future for him, one in mass communication. In fact, he had already begun attending lectures with mass communication students, blending into a department that, on the surface, seemed promising. However, during the departmental registration process, reality set in because he did not belong there.
Rather than ignore this realization, Lancy made a bold move to fully embrace his rightful path in creative arts. It was a decision that would prove pivotal. Within the department, he quickly established himself as one of the most talented students of his set. He majored in sculpture, a discipline that demands both technical precision and artistic vision.
His dedication culminated in a final-year project that remains a point of pride, not just for him, but for the department itself. His sculptural piece continues to stand visibly within the school, a lasting testament to his craftsmanship and creative depth. It is not merely a project; it is a symbol of excellence and a reminder that true passion leaves a permanent mark.
After completing his National Youth Service Corps (NYSC), Lancy transitioned into professional practice, taking on commissions that further showcased his artistic capabilities. Among his notable works are sculptural installations for the Faculty of Pharmacy of Olabisi Onabanjo University and the Faculty of Pharmacy at the University of Ilorin, delivered projects for Ogun State Government Ministry of Works and Housing, delivered excellent portraits for hundreds of clients to mention but a few. These projects, particularly the iconic mortar and pestle sculptures, reflect his ability to translate functional concepts into powerful visual statements.
Yet, even as he established himself in the world of sculpture, another passion was quietly taking root, which was filmmaking.
Lancy’s love for storytelling can be traced back to his involvement in his local church drama unit. For years, he participated in stage productions, learning the nuances of performance, character development, and narrative structure. This experience would later become the bridge between his visual artistry and cinematic expression.
Driven by this growing passion, he co-founded Dramedia Production alongside his elder brother. Lancy’s first stage production under Dramedia was in 2016 titled “Lift up your heads” which premiered both in RCCG Ogun Province 1, Abeokuta and Sagamu at Obafemi Awolowo College of Health Sciences, directed by his brother, Parsh. In 2018, they produced their first film, The Dying Flame, a short film that marked his official entry into the world of filmmaking. Lancy wrote the script and also took on an acting role, while his brother, Parsh directed the project. The experience was transformative. From that moment, he became deeply committed to visual storytelling.
The momentum continued in 2021 with the release of ‘Mother’s Dream’, another new project that expanded their creative reach. However, it was later that same year that a defining moment occurred. In the third quarter of 2021, Lancy created ‘All I Want’, a short film shot entirely on a mobile phone. Originally intended for a short film competition, the project became a turning point in his career.
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Shooting a film with a mobile device required ingenuity, adaptability, and a willingness to experiment, qualities that Lancy possessed in abundance. When his brother (Parsh) saw the finished work, he recognized something remarkable. It was then he suggested that Lancy should consider becoming a cinematographer full time.
That suggestion would change everything.
In December 2021, Lancy shot his first music video, despite having no formal training in cinematography. Armed with nothing but creativity and an unrelenting desire to learn, he stepped into unfamiliar territory and made it his own. What he lacked in technical knowledge, he compensated for with vision and determination.
Over time, his skills evolved, and his portfolio expanded. He began working with a diverse range of artists, including Ortisefemi, Lateef Adedimeji, Odubela MD, Xtra Pro, and many others. Each project became an opportunity to refine his craft, experiment with new techniques, and push the boundaries of his creativity.
More than two years after shooting his first video, another milestone arrived, he received a scholarship to study filmmaking at the Multichoice Talent Factory, some of his facilitators were notable filmmakers in Nigeria which includes Kunle Afolayan, Tunde Kelani, and many more. This opportunity proved to be a game-changer. The structured training and exposure to industry standards helped reshape his approach to filmmaking, providing him with the technical foundation that complemented his natural talent.
Reflecting on this experience, Lancy describes it as pivotal, a defining chapter that elevated him from a self-taught creative to a professionally trained visual storyteller. His gratitude for the opportunity is profound, as it not only enhanced his skills but also validated his journey.
Today, Lancy Artistry stands as a brand that embodies versatility and innovation. From sculpture to cinema, from acting to directing, his work reflects a seamless fusion of disciplines. He is not confined to a single medium; instead, he navigates multiple creative spaces with confidence and purpose.
But beyond his achievements, what truly sets his story apart is the message it carries.
Lancy won two awards on his graduation ceremony at Multichoice Talent Factory (MTF), winning the Best Art Director and Most Resilient of the year award. In 2025, “Gone” was nominated at the prestigious Africa Magic Viewers’ Choice Awards (AMVCA), a movie where Lancy was the director of photography. In 2026, Lancy Artistry was nominated as the Best Production Designer at Film Joint Awards.
For aspiring creatives who feel stuck, uncertain, or discouraged, Lancy’s journey offers a powerful reminder that you do not need to have everything figured out to begin. Sometimes, all you need is a spark of creativity and a relentless desire to grow. His path was not linear. It was filled with unexpected turns, from engineering aspirations to fine art, from sculpture to filmmaking. Yet, at every stage, he remained open to discovery. He embraced change, took risks, and trusted his instincts, even when the outcome was uncertain.
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