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Industrialist and businessman Azeez Durodola, Chief Executive Officer, Optimal Akeshinjo Limited, has disclosed that the business of producing food and house holds edible products requires strategy and business positioning.
According to Durodola, ‘ aside from having the best products in the marketplace, there is the need to create brand awareness where Nigerians can be abreast about your products and it’s value.
” With the instability in foreign exchange that has affected the price stability. Customers want value but with the weak purchasing power, manufacturers have to improvise and improve their businesses..
” Logistics is not child’s play in terms transporting farm produce to where they are stored and moved to wholesalers .
This has been a major challenge that we have to deal with it and manufacturers need to increase their game and finetune their business strategies.
