Nigerian Afro-Life artiste, Agozie Nwako, also known as, Ghazo has called for increased investment in creative infrastructure in Enugu and other Eastern Nigerian cities to empower emerging talents.
Speaking at a media event where he announced the release of his latest single, ‘PAY ME,’ Ghazo emphasized the need for more industry support outside Lagos.
Organized by Fameciti Records, the event featured Ghazo alongside label executives and industry stakeholders, including CEO Adaora Okoli and Marketing Director Tunde Adeleke.
“The music industry in Nigeria is heavily concentrated in Lagos, which limits access to labels, investors, media platforms, and major collaborations for artists in places like Enugu,” Ghazo stated.
He highlighted the lack of infrastructure and industry presence as the biggest challenge, noting, “The talent is there, always has been. Look at how many legends have come from the East. To fix this, we need more investment in creative hubs—recording studios, performance spaces, and networking spots where artists, producers, and industry professionals can connect without having to move.”
Ghazo, who began his music career in Enugu, also stressed the importance of stronger promotion and distribution networks.
“The digital age has made it easier to succeed from anywhere, but artists still need proper PR and media support to reach a wider audience,” he said.
He advocated for more homegrown music blogs, radio stations, and influencers supporting Eastern artists, as well as a stronger event culture.
“Consistent concerts, showcases, and festivals in the East would help artists build fanbases locally before expanding. Right now, most major shows happen in Lagos and Abuja, leaving many other cities out of the mix.”
Ghazo’s innovative approach to music has been a key driver of his rising global appeal. Blending Afrobeat, Highlife, Hip-hop, and Country music, he described his sound as Afro-Life.
According to him, “Mixing Afrobeat and Highlife with touches of Hip-hop and local country music taps into diverse audiences while keeping the sound rooted in African rhythms. This fusion can make music more accessible to listeners who might not usually engage with Afro sounds.”
His debut project, ‘GHAZOLINE,’ released in October 2024, explores themes of love, mental health, and self-acceptance, resonating deeply with fans. Ghazo emphasized the importance of addressing mental health in the Afro music industry.
“The industry is tough. There’s pressure to constantly produce hits, maintain an image, and deal with financial and social struggles, often without a strong support system. Many don’t speak up due to stigma or fear of seeming weak.
“Fans also face their own struggles, and sometimes the pressure from the music industry trickles down to them. They need spaces to discuss their challenges too,” he added.
Ghazo’s latest single, ‘PAY ME,’ has already sparked widespread buzz on social media, with fans praising its powerful message and infectious sound. He hinted at an upcoming album, set for release later this year, following a series of singles.
“Enugu has birthed some incredible artists, but the system needs to support them better so they don’t have to relocate just to succeed,” he emphasized.