May & Baker Nigeria Plc has developed a range of naturally derived pain treatment medicines, Easadol, containing plant-based actives to treat pain.
The company disclosed this during an official unveiling of its brand ambassador, Bolanle ‘Nino’ Ninalowo, actor and influencer, popularly known as Makanaki, on June 17, 2023, marking an exciting chapter for Easadol and the renowned Nollywood actor.
Explaining the motive behind their choice of Ninalowo, the company said, as an accomplished actor, model and philanthropist, Nino has captivated audiences with his exceptional talent and magnetic presence on screen. With numerous critically acclaimed performances to his credit, Ninalowo has won the hearts of millions, establishing himself as one of Nigeria’s beloved and influential personalities.
The collaboration between Easadol and Ninalowo is a natural synergy, bringing together two exceptional entities to deliver a powerful message of pain relief and overall well-being. As the brand ambassador, Ninalowo will lend his credibility, charisma and passion to raise awareness about the benefits and effectiveness of Easadol in managing pain, enabling Nigerians to live their lives to the fullest.
Expressing his excitement about the partnership, Ninalowo said: “I’m honoured to join forces with Easadol, a brand that shares my values of excellence and improving lives.
“As someone who understands the importance of physical and emotional well-being, I am committed to promoting Easadol’s mission of providing reliable and fast pain relief to Nigerians across the nation.”
Executive Director of the company, Sales and Marketing, Valentine Okelu, said they were thrilled to have Ninalowo as the face of Easadol.
“His popularity, authenticity and dedication to his craft made him the perfect choice to represent the brand,” he said.