Sports and digital entertainment company, BetKing, has announced the second edition of its Corporate Social Responsibility (CSR) initiative, tagged “BetKing Cares.”
The company said the month-long programme would create transformative impact by promoting health and wellness in Nigerian communities across eight states.
The company said the project which was launched in April 2022, targeted at numerous communities, has impacted over 2,500 beneficiaries across the country.
With a projected impact on over 5,000 individuals, the outreach would focus on three key areas: maternal health, occupational health, as well as general health and wellness.
This year’s campaign aims to deliver impactful medical, and food-provision services across several key states in Nigeria, including Lagos, Osun, Ekiti, Delta, Akwa-Ibom, Enugu, Kano, Benue, and Abia.
Speaking on this year’s campaign, Gossy Ukanwoke, managing director of KingMakers, expressed his enthusiasm for the campaign’s potential impact across communities within Nigeria.
He said by strategically targeting these locations, BetKing intends to address pressing healthcare needs and enhance the overall well-being of its host communities.
This initiative is implemented in collaboration with market doctors, a distinguished non-governmental organization (NGO) renowned for its exceptional social services and community health initiatives.
“This year, The BetKing Cares initiative enables us to actively transform the lives of individuals particularly expectant and new mothers, by promoting and improving their well-being. Furthermore, we are thrilled to collaborate with market doctors for a second time to provide these essential healthcare services within 8 cities in Nigeria” he said.