Popular TikTok creator, Agbahiwe Stella Amarachi, who is better known as Ammie, has revealed her desire to own a store for plus-size ladies.
Ammie is CEO of Baddies Wurld, an online store where she sells fashion accessories. Being a fashion enthusiast, the Imo State-born brand influencer said she is determined to change the narrative regarding chubby ladies, whom she said are usually not put into consideration by clothing line designers in Nigeria.
Agbahiwe Amarachi, who is a known brand influencer in the Nigerian entertainment industry, is popular for her make up videos on TikTok and other social media platforms. The wig influencer is a plus-size fashion guru with 3.4m followers on TikTok. The impact of her tips are so huge that she has 75.3 million fans across the world liking her page.
Ammie is a symbol of strength, not only to ladies like herself, but also to plus-size females, whose confidence might have been eroded by being body-shamed and discriminated against. The social media figure who hails from Nkwerre Local Government, radiates confidence and indirectly tells people like her to accept and be grateful for their body.
According to her, one of the things that motivate her content on fashion is passion and vision of where the industry is heading in Nigeria. However, she frowned at the neglect of people like her by Nigerian cloth line designers. Ammie lamented that few available sizes for ladies on the big side are expensive.
“One of the major thing I think is yet to be exploited well in the Nigerian fashion industry is the fact that as a plus size lady, we find it very difficult shopping wears in our size because often plus size are cut differently from regular size especially in Lagos, Nigeria.
“It’s very rare to see a plus size store for ladies even for men and it makes us feel like we are not needed in the fashion industry or anything that has to do with fashion in general. And plus size dress can be so expensive. As a plus size lady, I have faced difficulties like this and I have found a way to overcome it by finding other means to create something beautiful. I look forward to owning a plus size store of my own so that ladies out there can come in, shop and be able to express and feel confident in themselves.
“Fashion industry activities are concentrated in standout cities and countries like Lagos in Nigeria,which is seeing a booming fashion scene and widespread interest in clothing. Africa’s wealthy elite is also growing, and the continent is one of the fastest growing markets for luxury goods. Many other countries in Africa are experiencing a rise in both wealth and interest in fashion but In Nigeria, we have a Fashion conscious population and enjoying a high economic growth rate”, Ammie said.
Ammie, who joined TikTok in 2020, stated that she has faced bullying online, but didn’t let them get to her. She explained how she was able to build a community of fans and followers from around the world.
“I have faced bullying and body shaming both in real life and online
I have people trolling but I got used to it and decided not to let it get to me, I built so much confidence in myself and that is why I have so many people looking up to me and that’s when I decided I am here to stay”, Ammie stated.
“I build my connection with my audience and other creators, I figured my niche and also keeping up with the latest trends, I get to come up with so many content and I decided to mix up my contents and put in more work because it’s not about taking a photo or video and posting it, it’s also about building a community that’s survives and thrives and I have the passion for fashion and open to give my audience more”.
Ammie has worked with Davido, Zlatan, Rema, Darkoo, Jaywillz, Goyamenor and many more. She has also worked as an influencer for local and international wig brands such as Lush hair, Alipearlhairs,
yolissahair, Empower and Asteriahaircoupon in the United States of America.
“I have a song dedicated to me by an American artist, Charles Ellis called “Beautiful, Creative and Kind” he also said that he created the song just for me and wanted to show his gratitude for everything that I have achieved in life and commemorate my journey of self love and creativity,” added Agbahiwe Stella Amarachi.