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Football fans and collectors around the world will have the opportunity to own some of the most iconic items from the 2026 FIFA World Cup after FIFA, Christie’s and Global Citizen announced a landmark charity auction aimed at raising funds for global education initiatives.
The online auction, titled One Goal, will run from July 22 to July 29, offering every item without a reserve price, meaning each lot will be sold to the highest bidder regardless of its final value.
According to Christie’s, proceeds from the sale will support the FIFA Global Citizen Education Fund, which is seeking to raise $100 million to expand access to quality education and grassroots sports programmes for children in underserved communities across the world.
Among the headline attractions are authentic match balls used during some of the tournament’s biggest fixtures, including the opening matches in Mexico City, Toronto, SoFi Stadium in the United States, as well as the official match ball from the 2026 FIFA World Cup final at MetLife Stadium.
The auction will also feature memorabilia from the first-ever FIFA World Cup Final Halftime Show, with bidders able to compete for outfits worn by Colombian music star Shakira, including costumes from her performance during the final and the official music video for the tournament anthem, Dai Dai.
Football memorabilia will play a central role in the sale, with signed jerseys from Lionel Messi, Santiago Giménez, Canada captain Alphonso Davies, and the United States Men’s National Team expected to attract significant interest from collectors worldwide.
Another unique highlight is the Earth Ball, featuring a handwritten list of halftime performers by Coldplay frontman Chris Martin, blending football, music and philanthropy in a single collectible.
The announcement comes shortly after Christie’s recorded the largest sports memorabilia auction in history, generating more than $105 million from the sale of the Jim Irsay Collection. Alongside the One Goal auction, the auction house will also stage Art of the Game, featuring artist-designed giant football sculptures displayed across New York and New Jersey, with proceeds supporting visual arts education programmes.
Organisers said the initiative reflects football’s ability to unite people beyond the pitch while using the sport’s global appeal to create lasting educational opportunities for children around the world.
