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By Moses Akaigwe
Weststar Associates Limited, authorised general distributor of Mercedes-Benz in Nigeria, has reiterated its commitment to promoting and strengthening its dealerships as a means of growing the brand’s business in the local market.
In a press statement issued recently, Weststar confirmed that companies in its dealership network include: Barbedos Cars Limited – in Maitama, Abuja; M-B Automobile Services Limited -, Lekki-Epe Expressway, Lagos; Skymit Motors Limited, Ikeja, Lagos; Sunny Motors Limited; Surulere, Lagos; and Tetralog Nigeria Limited Enugu-Port Harcourt Expressway, Enugu
Weststar disclosed that these companies have for decades, ensured that millions of Nigerians are able to gain access to the world’s most desirable Mercedes-Benz vehicles, assuring that its key strategy remains to grow the brand’s network in Nigeria using through the dealerships.
The authosrised Mercedes-Benz distributor pledged that it does not intend to cut ties with any of the companies in the Mercedes-Benz dealership in Nigeria at this time.
The statement further said: “Weststar Associates Limited, authorised general distributor of Mercedes-Benz in Nigeria, has been the home of all things Mercedes-Benz in Nigeria for over 15 years.
“Running its operations as Mercedes-Benz’s representatives in Nigeria the company owes its success not only to a holistic business model and a great team of professionals but also more importantly, to its business partners.
“Weststar Associates Limited runs a dealership network across Nigeria that covers the different regions of the country and is held by successful and innovative companies who have a strong understanding of the business climate in their regions.
“Although the story of Weststar in Nigeria is only a decade and a half old, the story of Mercedes-Benz runs for even longer, with a presence in Nigeria for over 60 years. Many of our dealers have become the lifeblood of Mercedes-Benz in Nigeria.”
