UBA to reward 1,500 customers in Super Savers Promo

By Chukwuma Umeorah

United Bank for Africa (UBA) is set to reward 1,500 customers with cash prizes worth N150 million in the fifth edition of its Super Savers Promo.

The promo, which will run from September 2025 to May 2026, is designed to encourage a savings culture, promote financial inclusion, and attract new customers into the formal banking system. According to the bank, customers who save a minimum of N5,000 monthly in a UBA Bumper savings account will qualify for the draws, while those with special accounts, such as salary accounts, are required to save a minimum of N10,000.

Speaking at the launch in Lagos, Head of Retail Banking, Shamsideen Fashola, explained that the promo was introduced to reward loyal customers and deepen customer relationships. “Our objective is to reward our loyal customers and also attract new ones. We also want to drive financial inclusion by encouraging those who are not formally banked to save with UBA,” he said.

He added that the draws will produce winners across all regions, with prizes ranging from N1 million, N500,000 and N250,000 to N100,000, in addition to smaller consolation packages such as airtime rewards. “The plan is to have it across all our different regions. So, winners are going to be matched from different regions. In all, about 1,500 customers are expected to win in this programme,” Fashola stated.

Independent regulators including the Federal Competition and Consumer Protection Commission (FCCPC), the National Lottery Commission, and the Trade Commission will oversee the draws to ensure transparency.

UBA expects participation from about 50 million accounts in the campaign. “The plan is to spread rewards across different regions so that the benefits do not concentrate in a particular area,” Fashola noted.

Group Deputy Managing Director of UBA, Chukwuma Nweke, emphasized the broader economic value of savings, noting that funds mobilised through such schemes provide long-term support for businesses and infrastructure. “As we generate savings, we are able to lend long-term to people who need this for their businesses and for building infrastructure in the country. So, it’s at the heart of driving the economy,” he said. Nweke revealed that the bank plans to expand both the cash rewards and the scope of the promo in subsequent editions to achieve a wider reach.

To make participation easier, UBA also announced a new digital onboarding system that allows customers to open accounts online without visiting a branch. The bank said this would enable wider access, including for Nigerians in rural communities and those outside the country. Nweke added that UBA has developed various savings products tailored to different customer needs, noting that beyond rewards, the promo supports education, home ownership, and business financing.

UBA, which marked its 75th anniversary last year, has consistently supported customers and small businesses through various reward campaigns and incentive programmes. Nweke noted that the Super Savers Promo would continue as a key feature of its retail banking strategy, reinforcing the bank’s commitment to financial empowerment and customer loyalty.