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Terra Seasoning Cube has launched its ‘unwrap smiles squad,’ showing the company’s belief in how brands have a responsibility beyond their products.
A group comprising five individuals was chosen to lead acts of kindness within their communities.
According to Chief Marketing Officer, TGI Group, Probal Bhattacharya, the company believes brands have a responsibility beyond their products.
“We exist to serve communities, connect people and uplift lives. The Terra Unwrap Smiles Squad represents that spirit, showing how meaningful initiatives can have major impacts and unwrap smiles across communities.”
The campaign was launched with a nationwide call for entries, inviting people to share how they would spread joy and smiles in their cities. The response was remarkable. Hundreds of entries poured in, revealing a country rich in empathy, generosity and the belief that small acts can spark lasting impact. Following a rigorous review and selection process, five change-makers have emerged, each representing their city and community across the country.
The Unwrap Smiles Squad is a natural extension of that legacy. Each squad member will receive resources and support to implement their kindness projects within their city, reinforcing Terra’s mission to add value both on the plate and in people’s lives.
The selected squad members have been unveiled on Terra’s social media platforms and, in the coming days, will show how they unwrap smiles.
