A Nigerian tech entrepreneur, Izuchukwu G. Nwankpa, has launched Golvia, a new social media platform designed to support local content creators by providing visibility, community engagement, and income opportunities within Nigeria’s creative economy.
Golvia is being positioned as a platform “built for Africa,” with an initial focus on sports content but intended to serve a broader user base across multiple creative sectors.
According to Nwankpa, the dominance of global platforms like TikTok and Instagram has limited the ability of African creators to fully benefit from the content they generate.
“The platforms we use were not built for us,” he said. “Creators often face barriers accessing earnings, brands struggle to reach audiences meaningfully, and value often flows out of Africa instead of staying here.”
The platform is said to be already attracting young Nigerian users who share sports clips, freestyle performances, and skill displays with a growing audience that includes peers, fans, and scouts. Nwankpa emphasizes that Golvia is designed not only for content distribution but also for fostering digital communities.
“Golvia is where talents shine, communities form, and the next generation of creators build their brands in an ecosystem designed for them,” he journalists.
In contrast to foreign social platforms that often depend on international payment systems and advertising models, Golvia aims to develop a creator-first economy centered around the Nigerian Naira. The platform’s monetisation roadmap includes in-app gifting, brand collaborations, and premium subscription services.
“Soon, creators will be able to earn directly through gifting, brand campaigns, premium features, and more, all in Naira, without needing a foreign account,” Nwankpa noted.
Golvia’s broader ambition is to become a cornerstone for local digital expression and ownership as more young Nigerians explore content creation as a viable profession. With the country’s youth population growing rapidly and a significant share already engaged in creative industries, local platforms like Golvia may play an increasingly important role in shaping the digital economy.
“We are starting with what matters most to our youth… sports,” he explained, while also hinting at plans to expand into other areas such as music, fashion, and education. “But we are not stopping there.”
Nwankpa’s overall message to Nigerian creators is one of empowerment. “Content is the new oil, and it is time Nigerians own it,” he said. “The future belongs to creators. And creators belong on Golvia.”