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By Benson Michael
South South Media Week is a professional media and communications forum that brings together media practitioners, creatives, entrepreneurs, and communication professionals from across Nigeria to examine emerging trends in storytelling, branding, and public engagement.
Hosted in the South South region, attracting a nation wide participation and contributes to broader conversations shaping Nigeria’s media and creative economy.
This year’s programme featured a range of sessions addressing brand positioning, market access, content development, and communication strategy in an increasingly globalized media environment.
Among the speakers was Chauntelle Ejiogu, a strategic communications expert and curator of the Voice-to-Visibility initiative, who spoke on narrative development and media positioning.
Her session examined the role of structured communication, highlighting how clarity, message alignment, and consistency influence public perception in today’s media
environment.
Ejiogu is the recipient of the Outstanding Under-30 Professional in Media and Content Development award, presented in recognition of her innovative contributions to contemporary media and communication practice.
Other sessions at the event addressed complementary themes within the media and
branding space.
Ebenezer Wikina, Convener of Rivers 2050 Vision, spoke on leveraging international markets as a Nigerian, focusing on the importance of intentional brand
refinement and perception management in global contexts. His session explored how Nigerian professionals and entrepreneurs can position themselves competitively by shaping
how their brands are perceived beyond local markets.
Discussions throughout the programme reflected a shared emphasis on strategy, clarity, and positioning, with speakers examining how communication, branding, and market access
intersect in today’s digital economy.
One of the organisers, Tammy Halliday, said this year’s Media Week is built around the
theme “Streams in the South,” which explores how culture can shape engagement across multiple income streams and economic opportunities.
Halliday explained that the event places strong emphasis on human capital development and
economic diversification, particularly as young people increasingly leverage global
technological advancements to compete in a rapidly changing world. He added that the forum is designed to encourage broader participation, inviting the public to engage in conversations
around innovation, opportunity, and inclusive development.
The event concluded with calls for continued dialogue among practitioners and a renewed focus on responsible storytelling, strategic branding, and intentional communication in the
national media landscape.
