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By Rita Okoye
Founder and Chief Executive Officer of Qhue Concepts, Seth Santiago Roberts, is celebrating 20 years of championing African talent, culture, and tourism through platforms that have impacted thousands of young people across the continent.
Over the past two decades, Roberts has established some of Africa’s leading pageantry and tourism brands, including Miss Tourism Africa International, Mister Tourism Africa International, Miss Tourism Nigeria, Mister Universe Nigeria and Men’s Fashion Week Nigeria.
Speaking on his journey, Roberts said his passion has always been to create opportunities for people to showcase their talents and achieve their potential.
“Sometimes all a person needs is a platform. Not money. Not connections. Just an opportunity to be seen,” he said.
Widely regarded as a key figure in Africa’s tourism and pageantry industry, Roberts has used his platforms to promote cultural exchange, youth empowerment and destination marketing while helping participants build careers in various sectors.
As he marks the milestone, Roberts reaffirmed his commitment to developing the next generation of African talent, stressing that discipline, consistency and character remain essential ingredients for long-term success.
Through Qhue Concepts, he continues to expand his influence across the continent, recently adding international franchises such as Miss Cosmo International and Mister Cosmo International to the organisation’s growing portfolio.
Roberts said his focus remains on creating opportunities that leave a lasting impact and contribute to Africa’s cultural and tourism development.
