Follow Us on Google
In line with its commitment to sustainable initiatives and investing in the wellbeing of people, families, and the community at large, PZ Cussons recently organised a one-day sustainability exercise.
The exercise involved the clean-up of its host community in the Ilupeju area of Lagos State.
The initiative, powered by PZ Cusson’s flagship brand, Morning Fresh, was organised to foster a cleaner environment by reducing plastic pollution and encouraging recycling across Africa. This is reflected in the brand’s pledge to build a sustainable environment by producing dishwashing liquid in eco-friendly bottles.
During the ceremony at PZ headquarters in Lagos, Oghale Elueni, Managing Director Africa, PZ Cussons, stated that “for over 120 years, PZ has existed in Nigeria, and we stand for the social, economic, and human elements of the environment. We conduct our business sustainably to meet the needs of the current generation while ensuring that we’re leaving a better planet and society for those who are to come.”
Participants in the cleanup exercise included the PZ leadership team, joined by the charismatic influencer Oluwabukunmi Adeaga-Ilori, otherwise known as Kiekie, as well as other members of staff, including locals and residents of the community. The cleaning exercise saw the team pick up as many non-biodegradable wastes as possible, such as plastic bags and bottles, tetra packs, etc.
Abimbola Odimayo-Olabode, Category Head, Homecare, PZ Cussons, said, “Morning Fresh has been in Nigeria for over 30 years and is committed to caring for those who care; as such, we have extended this narrative to the environment. We get so much from nature, so we need to take care of the environment as well.”
The sustainability activity included participant rewards for the greatest number of plastic wastes gathered during the cleaning exercise. Participants commended the organisers, particularly Morning Fresh, for their commitment to tackling environmental pollution and increasing social awareness among the Nigerian public about the benefits of a healthy, sustainable environment.
Kemi Longe, Head of Marketing at PZ Cussons, mentioned that the reward was designed to encourage the residents to put more effort into cleaning the environment. “Through this initiative, we are confident that not only the Ilupeju community but Nigeria as a whole will be positively influenced and encouraged to care for the environment, one plastic at a time,” she said.
