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By Merit Ibe
Promasidor Nigeria, a food and beverages company, has reinstated its commitment to promoting education and child nutrition in the country through various initiatives.
In commemoration of this year’s International Day of Education, the company’s Chief Executive Officer, Francois Gillet, emphasised the strong link between nutrition and education, stating that proper nutrition is critical to helping children reach their full potential by providing the nourishment they need to learn, grow, and thrive.
While noting that the company’s dairy products are fortified with key nutrients, including calcium, vitamins, and essential minerals, which are vital for bone development, cognitive function, and overall well-being, Gillet stated that the company’s belief that improved nutrition directly contributes to better educational outcomes and long-term societal growth defines the quality of its products.
According to him, Promasidor has empowered secondary school students nationwide through its flagship career guidance programme “Harness Your Dream” for nearly a decade. “The initiative, which targets Junior Secondary School 3 (JSS 3) students at a critical stage when career-defining academic decisions are made, also equips young Nigerians with the knowledge needed to pursue sustainable, fulfilling career paths.
“This stems from the company’s over two decades sponsorship of Mathematics quiz, ‘Cowbellpedia TV Quiz Show.’
Cowbellpedia,’ with the theme ‘Mega Minds’ in 2025 has recently been made more comprehensive to cover subjects, such as Science, Technology, Engineering, Mathematics (STEM); to reflect the broader areas of interest for students, with a bigger prize offering of up to ₦100 million, including cash rewards, laptops, other learning equipment, and products.
The top winners were also offered an all-expense paid educational excursion to South Africa.
