By Rita Okoye
Samuel Ijaola Oladayo, CEO of Grace Social Media Agency, has been instrumental in revolutionizing the way content creators in Nigeria monetize their work.
His groundbreaking partnership with Nigerian comedy sensation Mark Angel marked a significant turning point, opening doors for creators to leverage the financial potential of their content on platforms like Facebook and YouTube.
In 2018, when the concept of Facebook monetization was still unfamiliar in Nigeria, Ijaola identified an opportunity to help creators maximize their earnings. He reached out to numerous content creators, but it was Mark Angel’s team that recognized the potential and took the leap of faith.
“Convincing them wasn’t easy. No one in Nigeria had heard of Facebook monetization back then. But I assured them it was possible and outlined the steps to make it happen,” said Oladayo.
By leveraging connections in India, where Facebook monetization was more established, Ijaola successfully set up the system for Mark Angel’s team.
The partnership with Mark Angel proved to be a catalyst, validating Ijaola’s vision and establishing Grace Social Media Agency as a leading force in the Nigerian digital economy. The success story inspired other creators to explore monetization opportunities, solidifying the agency’s position as a go-to partner for social media monetization.