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Emmanuel Oriakhi has retired as Sales Director of Nigerian Breweries Plc after more than 23 years of service to the company and its parent organisation, HEINEKEN, effective November 10, 2026. The company announced his retirement in a statement dated November 10, saying his successor would be announced in due course.
Oriakhi joined Nigerian Breweries in 2003 as a Commercial Management Trainee and subsequently held positions across marketing, commercial operations and sales, both in Nigeria and internationally. Between 2015 and 2018, he served as Manager, Business Development, Heineken Global Commerce (AMEE), before returning to Nigeria in September 2018 as Marketing Director.
During his six-year tenure as Marketing Director, he led the company’s marketing and innovation activities, overseeing developments in its brand portfolio, including the introduction of Desperados, Zagg, Legend Twist, Goldberg Black and Heineken 45cl.
He was appointed Sales Director in March 2025, bringing his experience in marketing and commercial operations to the company’s sales function, where he was responsible for advancing trade execution, strengthening sales capabilities and improving customer service.
