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By Chinenye Anuforo
Lifestyle and smart accessories brand, Oraimo, has unveiled its latest wireless earbuds, SpaceBuds 2, and signed fast-rising Afrobeats artiste, Mavo, as its Product Experience Partner.
The company said the partnership reflects its commitment to connecting with Nigeria’s growing youth, music and lifestyle communities through technology and entertainment.
Mavo, whose profile has risen steadily within the Afrobeats scene, gained wider recognition following his collaboration with Wizkid and DJ Tunez on the hit track, Money Constant. Known for blending Afrobeats with contemporary youth culture and street-inspired lyricism, the artiste has built a strong following among Gen Z audiences.
The partnership was unveiled during the launch of the SpaceBuds 2, where guests were treated to an exclusive listening session of Mavo’s latest project and the presentation of the limited-edition Oraimo x Bonfo merchandise collection.
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The event attracted music enthusiasts, creatives, influencers and industry stakeholders, underscoring the growing relationship between technology brands and the entertainment industry.
At the centre of the launch was the SpaceBuds 2, a true wireless stereo device designed to deliver enhanced audio performance. The earbuds feature 11mm dynamic drivers, Hybrid Active Noise Cancellation (ANC) of up to 52dB, and a Transparency Mode that allows users to remain aware of their surroundings while listening to audio content.
The device also comes with a distinctive Lunar Eclipse design, customizable lighting effects, Bluetooth 6.0 connectivity, AI-powered real-time translation capabilities and an IP55 rating for dust and water resistance.
According to Oraimo, the earbuds offer up to 45 hours of total playtime with the charging case when ANC is turned off, while a 10-minute fast charge provides up to three hours of listening time.
Industry observers note that collaborations between technology brands and music artistes are becoming increasingly popular as companies seek new ways to engage younger consumers and strengthen brand loyalty.
The SpaceBuds 2 are available through Oraimo’s official sales channels and authorized retail outlets nationwide.
