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Nollywood actress and filmmaker Omotola Jalade-Ekeinde has disclosed that only ₦22.28 million accrued to the producers of her directorial debut, Mother’s Love, despite the film recording a cinema gross of more than ₦103 million.
Jalade-Ekeinde revealed the figures in a video shared on her Instagram page on Tuesday night while giving an account of the film’s theatrical performance.
According to the actress, Mother’s Love ended its cinema run with a gross of ₦103,094,663. However, after deductions for exhibitors, distributors, print and advertising, Value Added Tax (VAT), entertainment tax, withholding tax and other cinema-related charges, the amount that accrued to the producers was ₦22,276,558.
“I will now give the numbers. At the end of our run, we had made N103,094,663 after deductions for exhibitors, distributors, print and advertising, and value-added tax (VAT).
“Entertainment tax and withholding tax, all deductions and everything else from cinemas. The money that was accrued to us as producers of Mother’s Love was N22,276,558,” she said.
The figures highlight the significant difference between a film’s reported box-office gross and the amount ultimately received by its producers after industry deductions.
Released nationwide on March 6, Mother’s Love marked Jalade-Ekeinde’s feature directorial debut. The film stars Olumide Oworu, Noray Nehita, Ifeanyi Kalu, Lilian Afegbai and Nosa Rex, among others.
Jalade-Ekeinde also disclosed that the entire ₦22.28 million that accrued to the producers was donated to Slum2School Africa, a non-governmental organisation working to improve access to education for children in underserved communities.
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She said the donation fulfilled an earlier commitment by her production company, RedHot Concepts, to donate all proceeds accruing from the film’s Nigerian theatrical run to the organisation.
According to the actress, The Nile Entertainment, the film’s distributor, transferred ₦22,276,558 to Slum2School Africa on July 7, 2026.
“On the 7th of July 2026, our amazing distributors, Nile Entertainment, transferred that sum of money to our NGO beneficiary, Slum to School Africa,” she said.
Jalade-Ekeinde said her team would monitor how the funds are used to ensure they support the education of children from underserved communities.
She also thanked moviegoers, her RedHot Concepts team, partners and the film’s distributor for supporting the project.
Describing Mother’s Love as her first film as both producer and director, the actress said she intends to continue making films.
“This was my first movie ever, which I produced and directed, and it will not be the last, God willing,” she said.
