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Nigeria’s skincare and beauty brands have, in the past decade, grown and are making inroads in other countries.
Skin Therapy Beauty and Spa, founded and run by internationally certified skincare therapist Mimi Whyte Femi, is symbolic of the waxing power of the country’s beauty business. The skincare store and aesthetic spa brand, founded in 2012, had attended to over five million customers globally, according to facts shared by its founder and CEO, Mimi Whyte Femi on the brand’s 10th anniversary in November 2021.
The growth phenomenon of the Nigerian beauty business complex is also related to the willingness of the stakeholders to explore opportunities to sell products and services globally. For instance, in the case of Skin Therapy Beauty and Spa, the brand, aside from its two outlets in Lagos and Abuja, maintains a functional, user-friendly website (www.skintherapybeauty.com) that simplifies the order, payment and shipment of at least 90 listed beauty products. This is in addition to maximising the use of social media for customer engagement.
Secondly, aside from selling other European and American brands’ products, Skin Therapy Beauty and Spa, like others, develop its unique products in the three categories that are common globally namely, natural cosmetics (often 100% herbals), beauty creams (which include lightening formulae) and clear skin (for sunburn or spot removal.”
More pertinent, perhaps, one of the cogent reasons the new breed of beauty entrepreneurs are riding high is because they combine requisite training and expertise on how to run their business with passion for business profit. This also holds in the case of Skin Therapy Beauty and Spa whose CEO Mimi Whyte Femi has local and international certification in Aesthetic and Skin Therapy.
