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By Merit Ibe
A non-alcoholic malt brand from Guinness Nigeria Plc, Malta Guinness, has officially unveiled Enioluwa Adeoluwa and Rachael Okonkwo as its new brand ambassadors.
This milestone reinforces the brand’s commitment to celebrating the multidimensional spirit of Nigerian youth and strengthening its cultural connection with consumers.
The unveiling, which took place recently in Lagos, aligns with the brand’s new “Every Side of You” campaign; a platform that celebrates individuals, who embody diverse passions, talents and identities, while encouraging Nigerians to express every dimension of who they are.
The newly unveiled ambassadors, Adeoluwa and Okonkwo, are known for their authenticity, creativity and cultural influence, reflecting the essence of the Malta Guinness message: individuals who wear many hats and inspire others to embrace every part of who they are.
Speaking on the significance of the partnership to the brand vision, Marketing Manager, Garima Khandelwal, described the ambassadors as a strong reflection of the brand’s ethos.
“Malta Guinness has always stood for more than refreshment. We connect deeply with youth culture and enable self-expression. We are on a journey to keep every side of you nourished, supporting the multiple passions, interests and expressions that define today’s youth. Adeoluwa and Rachael embody this; dynamic individuals not defined by one path, making them the right partners to bring this vision to life,” she said.
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Also speaking, Brand Manager, Jerry Nwankwo emphasised the alignment between the ambassadors and the new brand message. “Our new ‘Every Side of You’ campaign is about recognising people, who do multiple things, and this was considered in our selection. Adeoluwa is a PhD student, actor and event host, while Rachael is an actress, philanthropist, public speaker who continues to evolve in her craft. They both embody the spirit of showing up fully across different passions, which makes them a natural fit,” she said.
Expressing excitement about the partnership, lifestyle influencer and media personality, Adeoluwa, highlighted the personal alignment with the brand.
“I love Malta Guinness as a brand because it feels real and relatable. It celebrates people as they are and that’s something I connect with deeply. For me, it’s about showing up fully in all I do and I’m excited to be on this journey with a brand that understands that,” he said.
Actress and storyteller, Okonkwo also spoke on the meaning behind the collaboration.
“This partnership means a lot to me. I value brands that encourage people to believe in themselves and their potential. Malta Guinness has always been my favourite malt and the message of the brand aligns with my personality and beliefs. I am honoured to be part of this family,” she said.
Through this collaboration, Malta Guinness continues to position itself as more than a beverage, but as an enabler of expression; actively championing the stories, passions and everyday realities of Nigerian youth.
