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Who else thought fashion has always been just about clothes? At Lola Threads, it’s way more than that. The brand was founded in 2019 by Ayobami Ololade Ogunbiyi, and since its inception, it has been all about class, vibes, and clothes that speak regally.
Once again, the 2022 collection is here, serving beautiful outfits that give every woman her moment to shine.
Stylish? Yes.
Effortless? Always.
The first outfit here is not the type that hides in the background; instead, it makes a clear statement, asking if you’re ready to see fashion from a different dimension.
Starting from the very top, the collar is neat and wide, sitting firmly around the neck. It gives the outfit a formal feel like a shirt, and this helps to blend smartness with femininity. The neckline is closed and does not reveal too much, thereby keeping attention on the entire body of the long top rather than.
The sleeves are wide enough to give comfort but not too loose to appear untidy. This balance works well because it allows movement while keeping a refined edge. Moving downward, the front of the top is very striking. The button-down style adds a classic touch, reminding us of everyday shirts but stretched into a long dress. The corset at the right centre is another effect that makes the dress stand out.
The choice of fabric is another thing worth paying attention to. It brings freshness, which is always important in fashion. The striped designs are placed vertically to elongate the body and make the wearer look taller. The fabric is calm and versatile, making it suitable for both casual outings and formal occasions.
The length is long, flowing down to the ankles, which gives the dress a complete sense of elegance and class. However, it is not complete without the paired trousers underneath, which might be an unusual decision. On one hand, it adds modesty and a sense of power to the dress. The top is not tight. It skims the body in a straight line while the corset lacing adds definition.
Now, can this dress generate sales in the fashion world?
It is with no doubt that the dress can make sales in the fashion industry, but more with a niche audience. Women who like experimental fashion and modest dressing would find it appealing because it speaks loudly to those who enjoy bold yet structured outfits.
That said, there are areas for improvement. First, the corset detail is a strong point, but it could be made more versatile if the lacing came in different colours or was detachable, giving buyers room to play. Secondly, selling them as two independent pieces might attract a broader market. Lastly, the lower length could be given a slight slit for more movement, especially for shorter women. This would make the outfit lighter and easier to wear.
With minor adjustments, it could go from being a strong artistic statement to a more universal piece. Still, it is a dress that makes you look twice, and isn’t that what fashion should sometimes do?
Just like the first outfit in the 2022 collection, this second look carries its own bold story. Where the first piece spoke through structure, this one speaks through contrast and colour.
The second outfit in the Lola Threads collection takes a different kind of risk. The vibrant blue top catches the eye with its dramatic sleeves. The contrast here is striking, though not without questions.
Let us begin at the top.
The top is clearly the star of this outfit. Its puff sleeves add shape, creating drama that demands attention. The neckline is also designed into a V shape, reducing the seriousness of the sleeves and giving the collar room to shine. This is important because it stops the bright blue and white top from feeling too overwhelming. Colour is key in fashion, and just like this dress, it’s used to spark energy.
Moving lower, the blouse is tucked into the waist like a waistcoat. This design brings order to the look, shaping and connecting the waist to the entire dress.
The trousers are cut straight and long. They give the outfit its discipline, simplicity, and complete balance. The dark colour also grounds the look, keeping it from floating away in all that brightness above. Looking at the fit as a whole, the top gives more volume than the trousers, which cut back down, and the waist brings the shape together.
For tall women, the balance is beautiful. For shorter women, the puff sleeves may feel a little too much, reducing the elegance. That is always the risk of big silhouettes, they don’t favour every body shape.
The coherence of this outfit lies in its contrast. The top is playful, patterned, and loud. The bottom is serious, dark, and quiet. Together, they create a story of balance between energy and calm.
There are ways to improve it.
For some women, this mix will be exciting. For others, it might feel confusing, like two moods stitched into one look. And yet, this is precisely what makes it interesting. It asks the question: Do you want your clothes to whisper or to shout?
This outfit is versatile and has good market value. The blouse can be styled with black jeans for a neat look, while the trousers can go well with a colourful top to give a brighter style. Both pieces can be mixed easily with other clothes. But together, the full set is for a smaller audience, women who are bold enough to carry both moods in one look. This makes it less of a mass-market design and more of a statement piece.
The blouse could come with sleeve variations, such as one puffed and one slim, for customers who like the fabric but prefer a more streamlined fit. The waist section could be simplified or even removed, giving the outfit a lighter, easier feel.
The trousers could also be offered in different versions, like a cut style to add a modern touch for young buyers. With these changes, the look would attract more women while still keeping its bold appeal. This flexibility makes the outfit a smart choice for both classic and trendy wardrobes.
Fashion should sometimes surprise us, and this piece does exactly that. With a few adjustments, it could move from being only a statement to becoming a versatile favourite.
This third look in the 2022 Lola Threads collection is all about drama and elegance. The moment you see it, the bold blue jumps at you with confidence. This is not a quiet dress. It wants to be seen and remembered.
The top of the dress begins with an asymmetrical neckline. One shoulder is designed simply, while the other carries the full weight. This design is what sets the tone, and it breaks away from regular evening gown rules to something classic.
The ruching effect across the dress adds depth to it, giving the fabric shape. Instead of lying flat, the fabric folds, hugging the torso and creating an illusion for the waist and bust. The fabric itself is smooth, which allows the rich blue colour to shine even more. Under lights, the material would command attention without saying a word. The choice of colour is a strength here for this dress.
Moving lower, the gown flows out generously, creating a balance between the upper top and the waist. The transition from ruching to the free-flowing is natural, like the dress is telling two different stories at once, structure above, and freedom below. The length is extended to the floor, giving it a full, dramatic finish. This is the kind of dress made for red carpet moments.
Now, recommendations.
The ruching is a strong element, but it could benefit from variation, perhaps a looser one in some parts to reduce heaviness around the torso. The bow, while fun, might work better if it were detachable, giving the wearer freedom to tone the dress down.
The gown could also use a simple slit. Not only would this add movement, it would make the dress lighter and easier to walk in, especially for shorter women. These minor adjustments could expand its appeal while keeping its bold spirit alive.
A pair of long, silver drop earrings would be perfect. They would catch the light without fighting the boldness of the blue, adding elegance without clutter. Nothing more is needed, as the dress already speaks for itself. For women with a more petite body, the full length and heavy lower half could overwhelm the frame. The ruching is beautiful, but it also risks looking bulky if not styled carefully.
As a whole, this dress has the power to sell, but more in the luxury or evening wear niche. It is not a universal design, but it does not try to be; it knows its lane. For the woman who wants to make an entrance, it delivers.
Looking at the 2022 Lola Threads collection as a whole, a clear voice runs through it. Each piece experiments with shape, fabric, and structure, but all stay true to the brand’s mission of confidence and expression. The first dress spoke with structure, the second with contrast, and the third with drama.
By Seun Emmanuel
