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KekeAds, a transit media advertising platform, is taking a step towards promoting the inclusion of people with special needs in advertising services.
The KekeAds-4-Social Change initiative has continued its efforts to provide technical and vocational skills training to people with disabilities to enable them to contribute to the advertising industry.
According to the World Health Organization (WHO), approximately 15 percent of the world’s population has some form of disability. But in Nigeria, people with disabilities are often excluded from technical and vocational education programs, making it difficult for them to find employment.
KekeAds-4-Social Change is a program designed to address this issue by recruiting and training people with disabilities to be part of the KekeAds production and field admin crews. These individuals will be provided with training based on their abilities and choices and will be given the opportunity to work in the advertising industry.
“We believe that everyone has something to offer, and we want to provide people with disabilities with the opportunity to showcase their skills and contribute to the advertising industry,” said Zainab Ibrahim, Business Development Director at KekeAds.
The training program for KekeAds-4-Social Change utilized professional advertising services providers and branders who taught the basics and processes of branding a motor tricycle to the KekeAds practical course participants. Each student was able to have one-on-one sessions detailing the techniques of vehicle branding, and the overall reception and participation by the students were engaging, unique, and full of enthusiasm.
